ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
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Product development process – Fashion follower approach<br />
minimises fashion risk<br />
Seasonal trend<br />
concept<br />
Design<br />
development<br />
Assortment<br />
planning<br />
Collection<br />
development<br />
ADLER | <strong>ANALYST</strong> <strong>PRESENTATION</strong><br />
� PoS analysis / store check<br />
� Trade fair visits<br />
� Fabric sourcing<br />
� Definition of comprehensive colour schemes<br />
� Seasonal concept by month<br />
� Designer briefing<br />
� Design elaboration<br />
� Technical drawings<br />
� Quality definitions<br />
� Pattern development<br />
Major tasks Timing (1)<br />
Outcome<br />
� Specification of all relevant planning figures per product group<br />
� Rough concept planning<br />
� Pricing<br />
� Advertising content<br />
Seasonal plan per division /<br />
product group<br />
Sample / product<br />
Planning portfolio<br />
� Systematic research of market intelligence and identification of successful fashion trends and incorporation of marketproven<br />
fashion styles<br />
� Development of up to 10 collections per year<br />
(1) Simultaneous process<br />
Case study: Collection development Thea 42+ (Fall/Winter)<br />
September October November<br />
1<br />
Development of colour concept<br />
5 delivery times per season / 65 styles<br />
85% tops / 15% trousers/skirts<br />
2<br />
Drafts, layouts, elaboration<br />
4 meetings with purchasing manager<br />
Handover of workbook to purchasing manager<br />
~12 weeks<br />
~12 weeks<br />
~6 weeks<br />
75
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