ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
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Product offering Women – Own brands<br />
Revenue<br />
contribution<br />
(2010) (1)<br />
Style<br />
Target group<br />
characteristics<br />
Target age<br />
group<br />
Collections<br />
p.a.<br />
Products per<br />
collection<br />
Sizes<br />
Price range<br />
54%<br />
Modern classic<br />
Well-groomed, sporty,<br />
elegant<br />
45+<br />
ADLER | <strong>ANALYST</strong> <strong>PRESENTATION</strong><br />
6<br />
265<br />
38 - 54<br />
Medium - high<br />
26%<br />
Classic<br />
Feminine,<br />
conservative, valuefor-money<br />
60+<br />
6<br />
90<br />
36 - 54<br />
Low - medium<br />
(1) Within Women’s division (based on gross revenues of own brands)<br />
9%<br />
Modern classic<br />
Big-sized, easy-care<br />
fashion<br />
35+<br />
10<br />
65<br />
42 - 56<br />
Medium<br />
7%<br />
Modern<br />
Trend oriented,<br />
spontaneous<br />
35+<br />
10<br />
35<br />
36 - 46<br />
Medium<br />
3%<br />
Modern<br />
Active, sporty,<br />
authentic, casual<br />
40+<br />
6<br />
25<br />
36 - 48<br />
Medium<br />
2%<br />
Modern<br />
Stylish, confident<br />
40+<br />
6<br />
22<br />
36 - 50<br />
Medium - high<br />
39
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