ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
ANALYST PRESENTATION - Adler
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ADLER Customer Card is one of the largest loyalty card<br />
schemes in Germany<br />
Key facts<br />
Card<br />
features<br />
ADLER Customer Card Ranking – Loyalty card schemes in Germany<br />
� ADLER loyalty card scheme as core<br />
element of customer relationship<br />
management<br />
� Launched in 1974<br />
� Ranked among the top 5 active<br />
loyalty card schemes in Germany<br />
� 91% of total gross revenues realised<br />
by ADLER Card members in 2010<br />
� 3.3m active loyalty card members (1) ,<br />
thereof 354,000 gold card owners<br />
� Silver card as basic offering with 3%<br />
discount for every purchase as main<br />
feature<br />
� Gold card with exclusive offerings<br />
and services in addition to silver card<br />
features (e.g. events, discounts)<br />
� Gold card for customers with annually<br />
sales exceeding €500<br />
(1) Defined as customers shopped with ADLER Customer Card in 2010<br />
ADLER | <strong>ANALYST</strong> <strong>PRESENTATION</strong><br />
Mono-partner programmes Multi-partner programmes<br />
Card customers (in million)<br />
Payback<br />
Happy Digits (2)<br />
DeutschlandCard<br />
Miles&More<br />
IKEA Family Card<br />
ADLER Customer Card<br />
P&C Customer Card<br />
Rewe Card<br />
Toys ‘R’ Us Starcard<br />
Yves Rocher<br />
Source: Finanztest (2008)<br />
(2) Inactive since January 2010<br />
4.8<br />
4.0<br />
3.0<br />
3.0<br />
2.6<br />
2.4<br />
15.0<br />
20.0<br />
33.0<br />
37.0<br />
64
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