ANALYST PRESENTATION - Adler

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Direct mailing presents important marketing tool for regular customers � Printed and electronic mails with personalised customer communication � ADLER’s target group with high affinity for direct mailing � Customer group specific mailing activities � 30 printed mailings in 2010 with a total circulation of 45 million copies – 375,000 active email addresses targeted on a regular basis ADLER | ANALYST PRESENTATION Direct mailing activities 68
Significantly improved design of flyers to attract new customers 2008 ADLER | ANALYST PRESENTATION Evolution of product presentation in flyers 2009 � Improved cover page design to generate highest possible attention – zero concept marketing � Flyers now focused on life locations, moving images and clear presentation of product prices in order to obtain optical upgrading of products � Modern style of flyers to attract new and younger customers – flyers are of great importance to generate a high advertising pressure � 22 flyers in 2010 with a total circulation of 211 million copies 2010 69
Page 1 and 2:
ANALYST PRESENTATION 23 February 20
Page 3 and 4:
Agenda for the day 09:00 - 11:00 11
Page 5 and 6:
Overview of the offering Issuer �
Page 7 and 8:
1 Offering structure 2 Introduction
Page 9 and 10:
Who is ADLER The leading German app
Page 11 and 12:
Key milestones in ADLER’s history
Page 13 and 14:
Quick and sustainable materialisati
Page 15 and 16:
Investment highlights ADLER | ANALY
Page 17 and 18: 1 Unique positioning and clear mark
Page 19 and 20: 3 Beneficiary of major demographic
Page 21 and 22: 4 Compelling business model Lean an
Page 23 and 24: 5 Significant growth potential Attr
Page 25 and 26: 5 Significant growth potential Sign
Page 27 and 28: 6 Attractive profitability upside S
Page 29 and 30: 7 Strong management team with prove
Page 31 and 32: 1 Offering structure 2 Introduction
Page 33 and 34: European apparel market overview Sh
Page 35 and 36: ADLER targets markets with similari
Page 37 and 38: ADLER exactly meets the needs of it
Page 39 and 40: Product offering Women - Own brands
Page 41 and 42: Product offering Men - Own brands R
Page 43 and 44: Collection fashion grade management
Page 45 and 46: Lingerie ADLER | ANALYST PRESENTATI
Page 47 and 48: Financial snapshot - Lingerie €m
Page 49 and 50: Financial snapshot - Accessories &
Page 51 and 52: External brands - PoS presentation
Page 53 and 54: Financial snapshot - External brand
Page 55 and 56: Multi-channel distribution drives f
Page 57 and 58: Existing store portfolio Country To
Page 59 and 60: Recent optimisation of store networ
Page 61 and 62: E-business ADLER | ANALYST PRESENTA
Page 63 and 64: ADLER e-shop has shown great custom
Page 65 and 66: Key benefits of the ADLER Customer
Page 67: Tangible improvement of visual merc
Page 71 and 72: … has led to considerable growth
Page 75 and 76: Product development process - Fashi
Page 77 and 78: Extension of direct sourcing as maj
Page 79 and 80: Systematic and flexible product cyc
Page 81 and 82: Sustainability BSCI member Fairtrad
Page 83 and 84: Overview of group structure ADVERS
Page 85 and 86: Revenue development €m 474.6 ADLE
Page 87 and 88: Development of major income stateme
Page 89 and 90: Bridge between reported and adjuste
Page 91 and 92: Capital expenditures €m % of net
Page 93 and 94: Revenue seasonality ADLER | ANALYST
Page 95 and 96: Use of IPO proceeds 1 2 3 � Fundi
Page 101 and 102: Balance sheet ADLER | ANALYST PRESE
Page 103 and 104: Senior management team Prior employ
Page 105: ADLER | ANALYST PRESENTATION 105
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ANALYST PRESENTATION - Adler

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