ANALYST PRESENTATION - Adler

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Product offering Lingerie Upper Middle Lower Anita Susa Conta Brand positioning – Lingerie (Women) Malva Canda Classic Modern basic Modern Source: Management view Own brands External brands Speidel Schiesser Playtex Calida Bexleys Viania Sassa ADLER | ANALYST PRESENTATION Triumph Mey Sloggi Chantelle Esprit La Perla Mexx S. Oliver Thea 42+ Skiny Bee Dees Trendy Philosophy � Lingerie product portfolio characterised by consistent presentation at PoS associated with features such as practicability, easy care, big-sizes and fashion � Unique breadth and depth of lingerie product range for target age group � Collections enriched by bestseller items � Core lingerie brand Triumph with individually designed selling area and shop-in-shop presentation � Attractive mix of established external brands such as Triumph and Schiesser coupled with ADLER’s own brands generating maximum customer loyalty and brand identification 46
Financial snapshot – Lingerie €m 55.5 ADLER | ANALYST PRESENTATION Gross revenues (12.0%) 10.8% 48.8 54.1 2008 2009 2010 Highlights � Expansion of lingerie division in 2010 by expanding product offering for men � Attractive future growth potential through increasing supply shortfalls as most department store chains are retreating from the lingerie segment 47
Page 1 and 2: ANALYST PRESENTATION 23 February 20
Page 3 and 4: Agenda for the day 09:00 - 11:00 11
Page 5 and 6: Overview of the offering Issuer �
Page 7 and 8: 1 Offering structure 2 Introduction
Page 9 and 10: Who is ADLER The leading German app
Page 11 and 12: Key milestones in ADLER’s history
Page 13 and 14: Quick and sustainable materialisati
Page 15 and 16: Investment highlights ADLER | ANALY
Page 17 and 18: 1 Unique positioning and clear mark
Page 19 and 20: 3 Beneficiary of major demographic
Page 21 and 22: 4 Compelling business model Lean an
Page 23 and 24: 5 Significant growth potential Attr
Page 25 and 26: 5 Significant growth potential Sign
Page 27 and 28: 6 Attractive profitability upside S
Page 29 and 30: 7 Strong management team with prove
Page 33 and 34: European apparel market overview Sh
Page 35 and 36: ADLER targets markets with similari
Page 37 and 38: ADLER exactly meets the needs of it
Page 39 and 40: Product offering Women - Own brands
Page 41 and 42: Product offering Men - Own brands R
Page 43 and 44: Collection fashion grade management
Page 45: Lingerie ADLER | ANALYST PRESENTATI
Page 49 and 50: Financial snapshot - Accessories &
Page 51 and 52: External brands - PoS presentation
Page 53 and 54: Financial snapshot - External brand
Page 55 and 56: Multi-channel distribution drives f
Page 57 and 58: Existing store portfolio Country To
Page 59 and 60: Recent optimisation of store networ
Page 61 and 62: E-business ADLER | ANALYST PRESENTA
Page 63 and 64: ADLER e-shop has shown great custom
Page 65 and 66: Key benefits of the ADLER Customer
Page 67 and 68: Tangible improvement of visual merc
Page 69 and 70: Significantly improved design of fl
Page 71 and 72: … has led to considerable growth
Page 75 and 76: Product development process - Fashi
Page 77 and 78: Extension of direct sourcing as maj
Page 79 and 80: Systematic and flexible product cyc
Page 81 and 82: Sustainability BSCI member Fairtrad
Page 83 and 84: Overview of group structure ADVERS
Page 85 and 86: Revenue development €m 474.6 ADLE
Page 87 and 88: Development of major income stateme
Page 89 and 90: Bridge between reported and adjuste
Page 91 and 92: Capital expenditures €m % of net
Page 93 and 94: Revenue seasonality ADLER | ANALYST
Page 95 and 96: Use of IPO proceeds 1 2 3 � Fundi
Page 97 and 98:
1 Offering structure 2 Introduction
Page 99 and 100:
1 Offering structure 2 Introduction
Page 101 and 102:
Balance sheet ADLER | ANALYST PRESE
Page 103 and 104:
Senior management team Prior employ
Page 105:
ADLER | ANALYST PRESENTATION 105
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ANALYST PRESENTATION - Adler

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