Society's Brand Guidelines
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08 | Society | <strong>Brand</strong> <strong>Guidelines</strong><br />
Common Errors<br />
Lost in Translation<br />
Do not stretch, squash, skew, or distort<br />
the logo in any way.<br />
Do not edit the logo colour, use an off-brand<br />
colour, or reduce the logo opacity.<br />
Do not add graphic effects to the logo,<br />
including drop shadows.<br />
Proposal by:<br />
Thank you.<br />
Do not place the logo on a high contrast<br />
pattern or busy photograph.<br />
Do not change the layout or relationship<br />
between logo elements.<br />
Do not encroach on the required clear<br />
space surrounding the logo.<br />
Our logo is a very carefully considered asset that<br />
should be used in adherence with the guidelines<br />
set out in the document.<br />
This goes for the placement of the logo onto<br />
photographs, textures and patterns too.<br />
Sense check and ensure that both close-up<br />
and from a distance, the logo is legible and clear.
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