Society's Brand Guidelines
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10 | Society | <strong>Brand</strong> <strong>Guidelines</strong><br />
Primary Palette<br />
Dark Grey<br />
PMS (Coated): 425<br />
PMS (Uncoated): 433<br />
CMYK: 0 0 0 80<br />
RGB: 88 89 91<br />
HEX: #58595b<br />
Yellow<br />
PMS (Coated): 116<br />
PMS (Uncoated): 108<br />
CMYK: 0 14 100 0<br />
RGB: 255 205 0<br />
HEX: #FECB00<br />
White<br />
RGB: 255 255 255<br />
HEX: #ffffff<br />
Our primary colour palette forms the visual foundation<br />
of our brand and helps people to recognise us. Aside from<br />
specific recommendations within this guide, these colours<br />
should always be in play, across all touchpoints.<br />
Using the Pantone Matching System is highly recommended<br />
to ensure colour consistency and impact. If Pantone<br />
colour matching is not available or out of budget,<br />
please take great care to match the specific colour<br />
references above with precision.
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