Society's Brand Guidelines
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
14 | Society | <strong>Brand</strong> <strong>Guidelines</strong><br />
Primary Typeface<br />
Our Go-To Font<br />
The typeface we choose for all brand executions:<br />
Gilroy<br />
Gilroy was designed by Radomir<br />
Tinkov, Gilroy is a modern sans serif<br />
with a geometric touch. It comes<br />
in 20 weights, 10 uprights and its<br />
matching italics, and includes<br />
a wide array of glyphs, weights,<br />
and special features. We love it.<br />
Our primary typeface should be<br />
used most often – particularly for<br />
most heading styles, body copy,<br />
standfirsts, and captions.<br />
Fallback typeface (free Google font):<br />
Albert Sans<br />
Albert Sans is for use when the<br />
primary typeface is not available,<br />
for example in PowerPoint<br />
presentations or in Word documents.
Change language