Society's Brand Guidelines
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05 | Society | <strong>Brand</strong> <strong>Guidelines</strong><br />
Primary Logo<br />
Minimum Sizing<br />
5mm or 25px<br />
This version is not intended for extremely small sizes. The minimum<br />
height is 5mm for print applications and 25px for digital applications.<br />
Clarity is key. To ensure our logo is legible and<br />
recognisable, it’s important to maintain optimal<br />
and minimal logo sizing.<br />
Remember!<br />
Never reproduce our logo smaller than the minimum<br />
size listed on this page.<br />
Use your natural eye first and these guidelines<br />
second. If legibility is an issue, opt for the biggest size<br />
(within reason). In some cases, it may be acceptable<br />
to use the minimum size. But always sense-check.<br />
If something doesn’t look right, it probably isn’t.
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