Society's Brand Guidelines
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06 | Society | <strong>Brand</strong> <strong>Guidelines</strong><br />
Primary Logo<br />
Clear Space<br />
Cut the clutter. Clear space, white space or negative<br />
space is the area that surrounds the logo, free from<br />
any other graphical element.<br />
Remember!<br />
At a minimum, there should be clear space equal to<br />
the height of the [S] on all four sides of the logo mark.<br />
We use this to give our logo presence, help it stand out<br />
from the other elements on the page and ensure legibility,<br />
even at small sizes. If you’re unsure, go for more.<br />
Maximizing clear space always supports and never<br />
distracts from logo definition.
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