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5 questions<br />
18 Sustainability Spotlight<br />
with<br />
Thatchers<br />
Family business, Thatchers, have been crafting cider for four generations at their home, Myrtle Farm.<br />
We caught up with Head Cider Maker, Richard Johnson, to find out about what it takes to create the perfect cider.<br />
q1<br />
What does a day at Thatchers<br />
look like?<br />
Every day is different, and that’s one of the great joys<br />
of being a cider maker. From walking through the<br />
orchards where we grow our apples; making our cider;<br />
to <strong>res</strong>earc<strong>hi</strong>ng and innovating with the creation of<br />
new styles.<br />
q2<br />
What are the aspirations for<br />
Thatchers future?<br />
We just love making cider, and seeing our customers<br />
enjoy our range - whether that’s a new fruit cider, a<br />
traditional apple cider or indeed alcohol-free Zero.<br />
So we’ll always be keeping our eye on new trends, on<br />
what consumers are asking for, and importantly using<br />
our expertise gained over four generations to keep on<br />
doing what we do, and that’s creating really good tasting<br />
ciders.<br />
q4<br />
What do you do differently<br />
than other cider brands?<br />
It’s, without doubt, the dedication to taste and to<br />
quality of each and every cider that is made at Myrtle<br />
Farm. No cider leaves the farm until it is perfect - from<br />
our flags<strong>hi</strong>p Thatchers Gold, our cloudy Haze, to our<br />
brand new Blood Orange, it’s important that we create<br />
ciders that people enjoy, and want to drink.<br />
q5<br />
What motivates and inspi<strong>res</strong><br />
Thatchers to continue creating and<br />
inventing excellent drinks?<br />
The Thatchers family has been making cider here at<br />
Myrtle Farm since 1904- that’s four generations, and, in<br />
fact, our fifth generation are now working in the business<br />
too. And to t<strong>hi</strong>nk that the family has been perfecting its<br />
craft here, at the very same Somerset farm, over all that<br />
time, is so inspiring.<br />
q3<br />
How could Thatchers potentially<br />
change the cider industry?<br />
The cider market needs to be an exciting place, cider<br />
drinkers are always looking for somet<strong>hi</strong>ng new and<br />
inte<strong>res</strong>ting. Our most recent Thatchers Fusion has<br />
been a game changer in pubs and bars. A three in one<br />
font that serves three amazing fruit ciders - Cloudy<br />
Lemon, Blood Orange and Dark Berry - creates theatre<br />
and intrigue as the cider and flavour <strong>hi</strong>t the glass as<br />
one when dispensed.
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