Modern Sewing Starts Here Edition 10

obvious and simple. I’m
happy that I finally decided
to go ahead, and I know my
customers are too!
I designed Mirri for
my sister (her name is
Marianne, but we have
always call her Mirri). She
has always been a sucker for
a good wrap dress. The Mirri
Jersey Dress is stunning,
and I love the fact that there
are only four pattern pieces!
The best-selling men’s
patterns are the Tropical
Shirt and The Cargo Shorts.
It’s quite interesting to see,
that on the women’s side,
it’s the easy, uncomplicated
patterns that sell best,
whereas the men’s patterns
are much more complicated.
When we first launched
the line of patterns for
men – we were targeting
women sewing for men, but
it has turned out that there
are many men out there
that sew. And what’s more,
they are not intimidated by
more complicated sewing
techniques.
What pattern plans do you
have for the rest of this year?
We plan three months ahead,
and try to focus on a mixture
of wardrobe staples, spiced
up with an occasional trendy
piece.
We are releasing a front
button skirt next and have
a cute boho dress and a
jumpsuit in the pipeline. If
they do well, they will also
become paper patterns in the
near future.
In the autumn, I have ideas
for a ‘loungewear’ collection.
I’m thinking about the type
of garments that you want to
wear when you come home
from work. For the men’s
collection, we are planning a
coach jacket, which is simple
front zipper jacket with welt
or patch pockets and a collar.
To find out more about
Wardrobe By Me patterns in
print here in the UK –
click here
touch the fabric, and get
inspired to buy a pattern
and the fabric together for a
specific project. Expanding
into paper patterns is a way
for Wardrobe By Me to reach
new customers, and also
to place our product where
it really belongs, in the
fabric shop.
How can sewers get hold of
your printed patterns?
The paper pattern collection
is available in fabric shops
in the UK (distributed by
Hantex), Denmark, Norway,
Sweden, The Netherlands,
Spain, USA, and Canada. We
now only sell PDF patterns
from our website. We have
a list on the website with
links to all the shops that
sell the WBM Paper Pattern
Collection. We have chosen
this solution to minimise the
cost of shipping for
the customer.
What is your best-selling
sewing pattern and why do
you think this is?
The best-selling women’s
patterns are Mirri Jersey
Dress and Asta Jersey Dress.
Both are very simple, but
great fitting dresses that
are easy to style, and quick
to sew.
When I first designed Asta,
I had the dress hanging
in the studio for several
months before deciding to
release it. I felt it was too