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The way from the traditional office to the New Work office has turned out to be the hottest challenge of today. Traditional mindsets regarding organisation and leadership are a thing of the past. Joining forces with the architect Martin Thörnblom, an expert for innovative office concepts, we’ve booked a discovery trip to New Work and composed the title story based on the valuable experiences made on the journey.

The way from the traditional office to the New Work office has turned out to be the hottest challenge of today. Traditional mindsets regarding organisation and leadership are a thing of the past. Joining forces with the architect Martin Thörnblom, an expert for innovative office concepts, we’ve booked a discovery trip to New Work and composed the title story based on the valuable experiences made on the journey.

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Reference story<br />

UNIQA Tower:<br />

attractive office with<br />

smart zoning concept.<br />

The UNIQA Tower is located directly on the Danube Canal in Vienna. The<br />

tower is 75 metres high and structured into twenty storeys, where more than<br />

a thousand UNIQA employees do their work. In order to make this particular<br />

workplace even more attractive and contemporary, the sixteenth storey of the<br />

tower has been remodelled – as the epitome of a New Work scenario.<br />

© Martin Zorn Photography<br />

The UNIQA office is focused on<br />

creative collaboration, encounter,<br />

and the personal development<br />

of its employees. By<br />

remodelling the office as a place<br />

for New Work, UNIQA aims<br />

to position itself as a progressive<br />

and attractive employer. Office<br />

planning is by Roomware Consulting.<br />

UNIQA has entrusted<br />

the furnishings to the creative,<br />

comfortable and ergonomic<br />

products of Wiesner-Hager.<br />

Creative zoning concept.<br />

Area division keeps to a practical zoning concept<br />

with two basic zones: a public zone and a home-base<br />

zone.<br />

The public zone includes a so-called collaboration<br />

area for major discussions, brainstorming and informal<br />

meetings. Here, a large high table with bar stools<br />

and convenient monitors for integrating digital<br />

content is combined with a snug yet agile area with<br />

couch and cube seats. Everything is kept in a fresh<br />

green, complemented by UNIQA’s corporate colour,<br />

Employees<br />

have the<br />

option of<br />

situative work in<br />

which each<br />

task is<br />

supported by<br />

the appropriate<br />

setting.<br />

the familiar blue. The public<br />

zone also includes smaller,<br />

variously furnished sections. So<br />

they are suitable for different<br />

types of discussions and teamwork,<br />

yet also for quiet concentrated<br />

work, remote conversations<br />

and creative brainstorming.<br />

The optimal setting is provided<br />

for every requirement, whether<br />

traditional conference table<br />

arrangement or comfortable<br />

upholstered furniture. “Employees<br />

therefore have the option<br />

of situative work, so that each task is supported by<br />

the appropriate setting. In toto, the number of rooms<br />

for discussions and collaboration has been greatly<br />

increased”, Bernhard Kern, CEO of Roomware<br />

Consulting, describes the concept that complies ideally<br />

with the trend towards activity-based working.<br />

Instead of allocated desks there is a wide range of<br />

variously designed sections.<br />

The home-base zone concentrates on the individual<br />

workplaces. It includes an individual focus area for<br />

12 <strong>contact</strong><br />

<strong>contact</strong> 13

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