Construction Monthly Magazine | South Florida 2023 Build Expo Show Edition
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Exclusive Keynote Presentations<br />
(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA ON EXHIBIT FLOOR)<br />
Sponsored by<br />
SALES<br />
Tom Woodcock<br />
President | Seal the Deal<br />
Selling Thru a Tough Economy<br />
Wednesday, July 19 | 1:15 p.m.-2:15p.m.<br />
Keynote Area<br />
We’re seeing volatile pricing formats, supply chain interruption and rising interest rates. This usually ends in tough<br />
economic conditions, resulting in construction industry challenges. Knowing the best way to stay ahead of these changes<br />
and keep your business moving forward is difficult. We’ll look at the methods successful contractors use to weather<br />
shifting economic conditions. We’ll cover:<br />
1. Increasing your portion of the market pie<br />
2. Getting a competitive advantage<br />
3. Managing customer expectations<br />
4. Structuring your sales effort<br />
5. How to balance sales and marketing efforts<br />
You’ll come away from this session with a better understanding of what it will take to grow in both revenue and<br />
profitability in these times. Sales are the most important aspect of your business. Everything else simply follows that lead.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />
SALES<br />
Networking & Association Use<br />
Thursday, July 20 | 1:15 p.m.-2:15 p.m.<br />
Keynote Area<br />
In this class we will lay out how to determine what associations to join, how to work them and get business from<br />
your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard<br />
association! Work them to the fullest and you’ll never make a cold call again!<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />
Workshops & Classes | Wednesday, July 19, <strong>2023</strong><br />
Sponsored by<br />
SALES<br />
Beating the Price Objection<br />
Wednesday, 9:30 a.m.-11:00 a.m. | Room 206<br />
Tom Woodcock<br />
President | Seal the Deal<br />
This topic deals specifically with the pressure to always be low. Learn the sales tools necessary to get the inside track in<br />
the bidding process. The goal being to consistently win projects and raise profitability on those projects. The most common<br />
mis-takes made in bidding are revealed and countered.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />
24 CONSTRUCTIONMONTHLY.COM
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