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Construction Monthly Magazine | South Florida 2023 Build Expo Show Edition

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Workshops & Classes | Thursday, July 20, <strong>2023</strong><br />

BUSINESS MANAGEMENT<br />

Culture Is Not Accidental: How To <strong>Build</strong> Your Culture On One Sheet Of Paper<br />

Thursday, 9:30 a.m. - 10:30 a.m. | Floor B<br />

Greg Gray<br />

Executive Coach and Consultant | Business on Purpose<br />

The culture of your business is a DIRECT RESULT of the ingredients that you allow to enter into the building. Good<br />

ingredients equal good culture, and vice versa. Culture is more than ping pong tables and bean bag chairs. Culture is about<br />

relationships, connection, and communication.<br />

Culture will determine the joy that we find in running our business. We all want a great culture, and we know we have<br />

to work for it…but how? Most strategies include a cross-your-fingers approach.<br />

This fun and surprising workshop will remove the confusion around great culture and provide you with the action and<br />

clarity you need to build a culture that you are proud of and that all generations want to be a part of.<br />

Learning Objectives<br />

1. Clarify the elements of great culture, and identify distracting elements of bad culture so you can focus on the elements<br />

of great culture<br />

2. Walk away with a one page visual of building great culture in your business starting tomorrow<br />

3. Discover the motivation to stop wasting time and money on team outings and bonus plans that rarely move the needle<br />

Target Audience: Homebuilders, Remodelers, Contractors<br />

SALES<br />

Common <strong>Construction</strong> Sales Mistakes<br />

Thursday, 9:30 a.m.-11:00 a.m. | Room 206<br />

Tom Woodcock<br />

President | Seal the Deal<br />

Sponsored by<br />

Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many<br />

common errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that<br />

counter them. Make sure your approach to the customer base is the most effective possible. These errors are often made<br />

without the contractor even realizing they’re making them. These cripple their chances of winning profitable projects.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />

AIA 1.0 AIA Credit<br />

PVC101 — The Benefits & Uses of Cellular PVC<br />

Thursday, 9:30 a.m. - 10:30 a.m. | Room 201B<br />

Jeff Dahdah<br />

<strong>Florida</strong> Regional Sales Manager | Versatex <strong>Build</strong>ing Products<br />

Upon completion of this course, architects and participants will understand:<br />

• Properties of cellular PVC<br />

• Cellular PVC micro-ingredients<br />

• Key differences between high and low-quality cellular<br />

PVC<br />

• Ease of use and adaptability<br />

• Common and unique end-use applications<br />

• Painting, staining, and laminating options<br />

• PVC’s contributions to Sustainability<br />

• Properties of Cellular PVC Trim<br />

• Are all cellular PVC Trims the same?<br />

• Working With PVC<br />

• Uses & Applications<br />

4. Residential – Exterior & Interior<br />

5. Commercial<br />

6. Multi-Family<br />

7. Historical Preservation<br />

• Dark paint technology for cellular PVC trim<br />

• New trim surface technology - Film Laminates<br />

• PVC’s contribution to Sustainability<br />

Target Audience: <strong>Build</strong>ers, Contractors and Architects in Commercial and Residential applications<br />

28 CONSTRUCTIONMONTHLY.COM

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