Spa & Wellness MexiCaribe 50, Verano 2023

Advertorial
Regenerative agriculture
Interview with [comfort zone]
In 2021, the Davines Group - Rodale Institute European
Regenerative Organic Center was announced, why is regenerative
agriculture so important to the brand?
As a Group, we embrace a regenerative vision of sustainability. We
believe that the time has come to abandon the extractive approach,
in favor of a regenerative one that can guarantee a future for the
next generations.
We strive to restore the environmental balance between humans
and nature by giving back more than what we receive. The European
Regenerative Organic Center, in partnership with Rodale Institute,
was born to carry on research, training and outreach, demonstrating
the beneficial effects of regenerative organic agriculture, positively
impacting production and supply chain, improving social and
environmental practices in our industry.
How does regenerative agriculture influence [comfort zone]
formulas?
Our mission to combine high-performance ingredients with the
highest sustainability standards inspired us to reach out to Italian
farmers embracing organic regenerative farming to source the main
ingredients.
Our first launch was the proprietary blend of botanical antioxidants
in Sacred Nature, our Ecocert Certified line. In 2022, we introduced
Achillea Millefolium extract in our Sublime Skin collection, for its
benefits in stimulating collagen synthesis. For the new Hydramemory
line in 2023, we included Prickly Pear for its capability to restore
hydration and reinforce the skin’s barrier.
How does the creation of [comfort zone] products positively
impact the world?
Besides acting on the supply chain, there are many aspects of
product design that contribute to either reducing or making a
positive impact. We use recyclable paper from Forest Stewardship
Council (FSC) forests for our packaging and in-store communication;
ensuring all components are fully recyclable and 100% CO 2
neutralized with reforestation projects.
We’ve partnered with Plastic Bank to collect and remove, from coastal
areas in Indonesia, the Philippines and Brazil, an equivalent amount of
plastic to every plastic-packed product that we will sell in 2023. Plastic
Bank builds ethical recycling ecosystems, where local collectors
exchange ocean plastic for bonuses that give families access to basic
necessities such as food, fuel for cooking, school fees and health
insurance. We’re also committed to using recycled or renewable
plastic, reducing the use of virgin plastic by 63% since 2014.
What new products or ingredients is [comfort zone] currently
working on?
Most of our lines are reformulated or upgraded every 3 to 5 years,
focusing on aging, hydration and skin barrier restoration. Our
research and development team of scientists constantly explores
how to bring our products to the next level in terms of sustainability
and how to keep every skin healthy and resilient, in its best ‘comfort
zone’ in every condition.
By Davide Bollati, Chairman/ Owner
Davines and [comfort zone]
world.comfortzoneskin.com
www.spawellnessmexico.com 35