The Garage 353
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BRIDGESTONE’S AUTONOMOUS<br />
JOURNEY GAINS TRACTION<br />
AT GOODWOOD<br />
Bridgestone has helped bring a vision of autonomous<br />
driving to life for thousands of onlookers to<br />
appreciate, in a unique glimpse into the future of<br />
mobility at the Goodwood Festival of Speed.<br />
<strong>The</strong> tyre manufacturer partnered with <strong>The</strong> Indy Autonomous<br />
Challenge (IAC) at the first UK showing of its latest<br />
autonomous driving technology. At the same time, members<br />
from three IAC university teams are on the ground conducting<br />
scans and digitally mapping the Goodwood Hillclimb to support<br />
IAC’s 2024 return for a historic autonomous hillclimb challenge.<br />
Bridgestone formed a partnership with the Indy Autonomous<br />
Challenge (IAC) in 2020 to supply tyres and technical expertise<br />
for the world’s first autonomous high-speed racing competition<br />
and its bespoke Potenza products are now helping to drive<br />
autonomous motoring to the next level.<br />
Bridgestone’s North Region Vice President Andrea Manenti<br />
said: “Our work with the Indy Autonomous Challenge, its partners<br />
and its participating teams is part of a shared passion to push<br />
the boundaries of self-driving car technology and increase public<br />
awareness of the positive impact that automation can have on<br />
society.<br />
“<strong>The</strong>se efforts closely align our vision at Bridgestone to create<br />
new value as a sustainable solutions company. This vision extends<br />
beyond tyres to advance sustainable technologies and digital<br />
platforms that support a world of future mobility that includes<br />
electric, autonomous and connected vehicles.<br />
“Through the IAC, we’re able to help university engineering<br />
teams understand the role tyres play on vehicle performance<br />
and how they can be incorporated as part of the design and<br />
development process for autonomous technologies.”<br />
<strong>The</strong> IAC is exhibiting as part of the festival’s Future Lab area,<br />
which gives an insight into the future of mobility with concepts<br />
that may become a reality in our lifetime.<br />
<strong>The</strong> Indy Autonomous Challenge is based in Indiana, U.S. and<br />
organises a series of competitions among full-scale autonomous<br />
racecars. Last month, the IAC announcedthat team PoliMOVE<br />
won the first-ever autonomous driving road course time trial<br />
competition, held at the Monza “Temple of Speed.” <strong>The</strong> historic<br />
feat took place as part of the Milan Monza Motor Show (MIMO) at<br />
the Autodromo Nazionale Monza.<br />
Bridgestone’s involvement in the Indy Autonomous Challenge<br />
also aligns with its Bridgestone E8 Commitment that serves as<br />
the axis to drive management while earning the trust of future<br />
generations.<br />
<strong>The</strong> E8 Commitment consists of eight Bridgestone-like values<br />
starting with the letter ‘E’ (Energy, Ecology, Efficiency, Extension,<br />
Economy, Emotion, Ease, and Empowerment) that Bridgestone<br />
will commit to creating together with employees, society,<br />
partners and customers to realize a sustainable society.<br />
<strong>The</strong> sponsorship aligns with: ‘Energy’: Committed to the<br />
realisation of a carbon neutral mobility society’, ‘Ecology’:<br />
Committed to advancing sustainable tyre technologies and<br />
solutions that preserve the environment for future generations”<br />
and ‘Efficiency’: Committed to maximizing productivity through<br />
the advancement of mobility”.<br />
16 THE GARAGE<br />
16,News Bridgestone.indd 1 27/07/2023 12:27
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