Construction Monthly Magazine | Atlanta 2023 Build Expo Show Edition

Workshops & Classes | Wednesday, August 30, 2023
WEB MARKETING Unlocking Leverage: How to Secure
Reliable Private Capital for Spec Construction
Wednesday, 2:30 p.m.-3:30 p.m. | Room 101
Aidan Mosher
Business Development Regional Manager | Lima One Capital
In an uncertain market, it can feel like your capital sources are constantly moving the goalposts. In this class, we will pull
back the curtain on the lenders that help keep the industry moving. Learn the red flags to avoid when choosing a lender
and pick up some tips on how to secure consistent funding for all of your real estate investments.
Target Audience: Spec Builders Who Own Their Own Company
Workshops & Classes | Thursday, August 31, 2023
Sponsored by
SALES Common Construction Sales Mistakes
Thursday, 9:30 a.m.-11:00 a.m. | Room 102
Tom Woodcock
President | Seal the Deal
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common
errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter
them. Make sure your approach to the customer base is the most effective possible. These errors are often made without
the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers.
BUSINESS MANAGEMENT
Culture Is Not Accidental: How to Build Your Culture On One Sheet of Paper
Thursday, 9:30 a.m.-10:30 a.m. | Room 101
Scott Beebe
Founder & Head Coach | Business on Purpose
The culture of your business is a DIRECT RESULT of the ingredients that you allow to enter into the building. Good
ingredients equal good culture, and vice versa. Culture is more than ping pong tables and bean bag chairs. Culture is about
relationships, connection, and communication.
Culture will determine the joy that we find in running our business. We all want a great culture, and we know we have
to work for it…but how? Most strategies include a cross-your-fingers approach.
This fun and surprising workshop will remove the confusion around great culture and provide you with the action and
clarity you need to build a culture that you are proud of and that all generations want to be a part of.
Target Audience: Homebuilders, Remodelers, Contractors
AIA 1.0 AIA Credit
PVC101 — The Benefits & Uses of Cellular PVC
Thursday, 9:30 a.m.-10:30 a.m. | Room 117
Rich Maurer
Southeast Regional Sales Manager | Versatex Building Products
Upon completion of this course, architects and participants will understand:
• Properties of cellular PVC
• Working With PVC
• Cellular PVC micro-ingredients
• Uses & Applications
• Key differences between high and low-quality cellular PVC 1. Residential – Exterior & Interior
• Ease of use and adaptability
2. Commercial
• Common and unique end-use applications
3. Multi-Family
• Painting, staining, and laminating options
4. Historical Preservation
• PVC’s contributions to Sustainability
• Dark paint technology for cellular PVC trim
• Properties of Cellular PVC Trim
• New trim surface technology - Film Laminates
• Are all cellular PVC Trims the same?
• PVC’s contribution to Sustainability
Target Audience: Builders, Contractors and Architects in Commercial and Residential Applications
SPECIAL ATLANTA SHOW EDITION 2023 31