Issue 61

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FUNCTION VENUES Keyword Tactics Sam Lloyd explains why keywords are so important to promoting your wedding business WITH THE engagement season speedily approaching, and the wedding season behind you, getting your website to work harder for you is a must-do. Why? Because from the weekend before Christmas to the end of March is the time of the year when most couples get engaged, so it’s your opportunity to fill your books. If you haven’t heard of the engagement season, please read my blog! One of the ways you can make your website work even harder for you is to look at the words you have used to describe your venue and ask yourself: › are the words working hard enough for me? › are the words up to date? For instance, whilst the term bridesmaids is still really important, if you want a younger crowd, now it’s all about the bride tribe › are the words getting you the right clients? For instance, do you want to start working with a different demographic to your typical couple? › are your clients motivated by price and not the quality of your product or service? “IN THE WEDDING INDUSTRY, WE ARE OFTEN INTERACTING WITH CLIENTS WHO HAVE NEVER GOT MARRIED BEFORE, SO EVERYTHING YOU CAN DO TO BUILD CONFIDENCE AND TRUST IS SO IMPORTANT” › is your website on brand? Do your words feel personal and reflect your brand or a new direction? If when you take a reread of your website, you say “no” to any of the above questions, then it’s time to do some serious rewriting. WHAT ARE KEYWORDS? Keywords are the words or phrases that your potential clients are typing into search engines, such as Google, right now! This is because they are looking to find a particular wedding product or service. Such as: › Wedding venue › Wedding venue south east › Wedding venue near me › Festival wedding venue › Marquee wedding venue › Sustainable wedding venue › Farm wedding venue › Wedding venue with accommodation As a wedding venue, identifying the right keywords that your potential couples are searching for should be very important to you and tweaking your webpage content, and ideally incorporating them into blog posts. You, therefore, need to think and start to ask questions just like your client would. But to stand any chance of being found and, harder still, to stand out in the wedding industry – a highly crowded marketplace – you also need to ensure your website is secure and fast to load. In the wedding industry, we are often interacting with clients who have never got married before, so everything you can do to build confidence and trust is so important. A slow loading, unsecure website would make me question the quality and validity of the company – would it you? WWW.OPENAIRBUSINESS.COM 23
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Page 5 and 6: Waterside Lodges THE SOUTH Lodge ho
Page 7 and 8: MARSHALL MEADOWS MANOR Riding the W
Page 9 and 10: SPONSORED FEATURE and landscape arc
Page 11 and 12: INDUSTRY UPDATE Farm Business Innov
Page 13 and 14: INDUSTRY OVERVIEW OAB’s Top Picks
Page 15 and 16: PEOPLE ractors and Cream is a glamp
Page 17 and 18: PEOPLE it and it’s become a hobby
Page 19 and 20: LAUREN BETH PHOTOGRAPHY BECKY TRANT
Page 21: FUNCTION VENUES ANDREW MARSHALL BEC
Page 25 and 26: FUNCTION VENUES Increase your prici
Page 27 and 28: FUNCTION VENUES PRODUCT IN FOCUS La
Page 29 and 30: CREATING EXPERIENCES THAT YOUR GUES
Page 31 and 32: FUNCTION VENUES PRODUCT IN ACTION P
Page 33 and 34: GLAMPSITES CASE STUDY Loose Reins E
Page 35 and 36: GLAMPSITES channels. This approach
Page 37 and 38: When Nature Calls Complete waste ha
Page 39 and 40: GLAMPSITES Driving Winter Bookings
Page 41 and 42: GLAMPSITES Other Tips for Boosting
Page 43 and 44: GLAMPSITES PRODUCT IN FOCUS Hot Tub
Page 45 and 46: PHOTO SOURCED FROM SAULEDA HIGH PER
Page 47 and 48: EVENTS JEZ PENNINGTON CASE STUDY Ar
Page 49 and 50: EVENTS SNAP ROCK AND POP JEZ PENNIN
Page 51 and 52: WWW.OPENAIRBUSINESS.COM 51
Page 53 and 54: EVENTS CASE STUDY Windsor Great Par
Page 55 and 56: FORT PV THE UK’S FIRST ALL-IN-ONE
Page 57 and 58: EVENTS PRODUCT IN FOCUS Heat & Powe
Page 59 and 60: EVENTS PRODUCT IN FOCUS Bars & Cate
Page 61 and 62: SOUNDPROOF KARAOKE BOOTHS SingPods
Page 63 and 64: • Sewage Treatment • • Sales
Page 65 and 66: PEOPLE Behind the Scenes Anna Littl
Page 67 and 68: BRINGING CREATURE COMFORTS TO THE G

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