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HEAT YOUR HOT TUB IN UNDER AN HOUR!* Glamping Pods | Tiny Houses | Mobile Cabins PORTABLE RAPID WATER HEATER FE ATUR ES IN C LU D E : • From 5.5P per kWh!** We craft beautiful spaces, providing a tailored service from initial design ideas to project completion. www.bespokehideouts.com hello@bespokehideouts.com instagram: bespokehideouts 07703387322 • Heats 20x faster than typical 3kW electric spa • High efficiency 60kW diesel boiler • Compact portable unit • Runs on diesel or kerosene Manufactured in Britain. UKCA/CE Complies with UK and European health, safety and environmental protection standards. **operating cost based on Kerosene 28 (heating oil) at £0.77/L. Price correct at time of printing 7/10/23 (source: boilerjuice.com) Please contact info@hydro-heater.co.uk 0203 457 0343 / 07968 162 659 www.hydro-heater.co.uk * in tests the Hydro Heater heated a 1200L spa from 8-46°C in 45 mins (ambient temperature 18°C)
GLAMPSITES Driving Winter Bookings GETTY IMAGES How direct email marketing can boost your winter bookings, with advice from Sarah Orchard WINTER CAN be a tough time for glampsite owners, especially in colder or wetter climates. But don't worry, if you are staying open, there are plenty of things you can do to boost your bookings and make the most of the low season. One of the best ways to do this is to build and nurture your email list. This list is a direct line to your ideal guests and is one of the most powerful marketing tools for driving direct bookings. Let’s face it, the digital landscape is like a scary rollercoaster, and the algorithms of social media platforms can be as unpredictable as the British weather. One moment you’re riding high and the next, poof! Your account can disappear in a blink of an eye – seriously, it's not unheard of (I’ve spoken to two hosts this week who have lost their hard nurtured Instagram accounts) and can destroy businesses overnight. Or even more commonly, you feel like you are posting away and simply no one is seeing your messages. That’s why having a solid email list is the key to safeguarding your business from the “IT’S A DIRECT LINE TO A CAPTIVE AUDIENCE, YOUR IDEAL GUESTS WHO ARE EAGERLY WAITING A REASON TO GET AWAY FROM THEIR DAILY GRIND FOR A FEW DAYS” fickle whims of social media algorithms. It’s a direct line to a captive audience, your ideal guests who are eagerly waiting a reason to get away from their daily grind for a few days. WHY IS AN EMAIL LIST SO CRUCIAL? An email list is important for many reasons including: › Unfiltered connection: Emails land directly in your guests’ inboxes, bypassing the noisy social media landscape. This means that your messages are more likely to be seen and read. Who keeps on top of every social media notification these days? It’s so easy for people to miss your best bits. › Own your audience: Your email list is yours, and you’re not beholden to the whims of social media algorithms. This means you can reach your audience whenever you want without worrying about your reach being limited. › Boost your direct bookings: When you have a direct line to your audience, you can influence their booking decisions. You can send them exclusive offers, early access to new dates, and other incentives to book directly with you. TOP TIPS FOR BUILDING A POWERFUL EMAIL LIST There are a few things you can do to build your email list: › Offer irresistible incentives: People love freebies, so offer something of value to your potential subscribers. This could be a discount on their next stay, a free guide to the local area, or early access to popular dates. WWW.OPENAIRBUSINESS.COM 39
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Page 5 and 6: Waterside Lodges THE SOUTH Lodge ho
Page 7 and 8: MARSHALL MEADOWS MANOR Riding the W
Page 9 and 10: SPONSORED FEATURE and landscape arc
Page 11 and 12: INDUSTRY UPDATE Farm Business Innov
Page 13 and 14: INDUSTRY OVERVIEW OAB’s Top Picks
Page 15 and 16: PEOPLE ractors and Cream is a glamp
Page 17 and 18: PEOPLE it and it’s become a hobby
Page 19 and 20: LAUREN BETH PHOTOGRAPHY BECKY TRANT
Page 21 and 22: FUNCTION VENUES ANDREW MARSHALL BEC
Page 23 and 24: FUNCTION VENUES Keyword Tactics Sam
Page 25 and 26: FUNCTION VENUES Increase your prici
Page 27 and 28: FUNCTION VENUES PRODUCT IN FOCUS La
Page 29 and 30: CREATING EXPERIENCES THAT YOUR GUES
Page 31 and 32: FUNCTION VENUES PRODUCT IN ACTION P
Page 33 and 34: GLAMPSITES CASE STUDY Loose Reins E
Page 35 and 36: GLAMPSITES channels. This approach
Page 37: When Nature Calls Complete waste ha
Page 41 and 42: GLAMPSITES Other Tips for Boosting
Page 43 and 44: GLAMPSITES PRODUCT IN FOCUS Hot Tub
Page 45 and 46: PHOTO SOURCED FROM SAULEDA HIGH PER
Page 47 and 48: EVENTS JEZ PENNINGTON CASE STUDY Ar
Page 49 and 50: EVENTS SNAP ROCK AND POP JEZ PENNIN
Page 51 and 52: WWW.OPENAIRBUSINESS.COM 51
Page 53 and 54: EVENTS CASE STUDY Windsor Great Par
Page 55 and 56: FORT PV THE UK’S FIRST ALL-IN-ONE
Page 57 and 58: EVENTS PRODUCT IN FOCUS Heat & Powe
Page 59 and 60: EVENTS PRODUCT IN FOCUS Bars & Cate
Page 61 and 62: SOUNDPROOF KARAOKE BOOTHS SingPods
Page 63 and 64: • Sewage Treatment • • Sales
Page 65 and 66: PEOPLE Behind the Scenes Anna Littl
Page 67 and 68: BRINGING CREATURE COMFORTS TO THE G

Issue 61

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