Issue 61

GLAMPSITES
GETTY IMAGES
› Create engaging content:
Don’t just send your subscriber’s sales
pitches. Instead, focus on creating
valuable and interesting content. This
could include blog posts, videos, or
email updates that share behind-thescenes
glimpses, local tips, and stories.
› Promote your email list on your
website and social media:
Make it easy for people to sign up for
your email list by adding opt-in forms to
your website and social media accounts.
You can also promote your email list
in your marketing materials, such as
brochures and flyers, digital guest guide,
or on a QR code in your accommodation.
TIPS FOR USING YOUR EMAIL LIST TO
BOOST WINTER BOOKINGS
Once you’ve built a healthy email list,
you can start using it to boost your winter
“MAKE IT EASY FOR PEOPLE
TO SIGN UP FOR YOUR
EMAIL LIST BY ADDING
OPT-IN FORMS TO YOUR
WEBSITE AND SOCIAL MEDIA
ACCOUNTS”
bookings. Here are a few tips:
› Segment your list: Segment your email
list based on different factors, such as
location, interests, and past booking
behaviour. This will allow you to send
your subscribers more targeted and
relevant messages.
› Send seasonal content: Highlight the
unique winter experiences that your
glamping site has to offer. This could
include snuggling up in front of the wood
burner, enjoying a winter campfire, or
taking a hot tub dip in the rain or snow!
› Offer special winter promotions:
Offer your email subscribers exclusive
discounts, packages, and other
incentives to book a winter stay.
› Create a sense of urgency: Use
scarcity and urgency to encourage your
subscribers to book now. For example,
you could offer a limited-time discount
or early access to popular dates.
› Make it easy to book: Include a clear
call to action in all your emails, and
make it easy for your subscribers to book
directly with you. You can use a booking
link or button in your email signature
or add a booking widget to your email
newsletter.
40 WWW.OPENAIRBUSINESS.COM