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GLAMPSITES CASE STUDY Loose Reins Experience the Wild West in the heart of Dorset Following their equestrian interests, dressage rider Yasmin Wilkes and farrier husband Sam moved their respective businesses to Ridgeway Farm. Taking over the reins of the existing glamping site, the couple now have charge of three pioneer themed huts and three frontier inspired safari lodges. We talk to Yasmin. What’s your back story- life before glamping? Sam (my husband) and I met in Winchester back in 2016. Sam was deep into the world of farriery, apprenticing as a skilled horseshoer, while I was pursuing a career as a professional dressage horse rider. I also managed my breeding stud dedicated to top-notch dressage horses. When Sam completed his apprenticeship, we settled in his home county, Dorset. Sam aimed to establish his independent farrier practice across the county while I continued as a dedicated dressage rider and breeder. After several years of this routine and building our respective ventures, the idea of finding a more permanent base began to take shape. This is where Loose Reins entered the scene, offering an unexpected turn in our journey and steering us into the world of glamping – a venture we could never have predicted. What made you decide to start offering glamping accommodation? We were looking for a base where we could manage our competition horses and run our businesses. We were also interested in exploring the camping industry and utilising some available land. It was quite a specific combination we were after. When we stumbled upon Loose Reins, it ticked all the boxes and instantly stole our hearts. Sam was already familiar with the place and often said it was his dream spot. As for the opening, Loose Reins had started back in 2016, but our adventure began in August 2020 when we took over the reins, so to speak. How did you research the business before entering it? Familiarity, family influences, and personal experiences shaped our decision. Sam's connection with Loose Reins wasn’t just coincidental. He used to frequent the place, bringing his younger sister for various occasions like birthday treats when it was still a western riding school. This exposure gave him a first-hand experience of the site. The allure of Loose Reins as a splendid holiday destination was something that had already caught his attention! Sam’s stepfather and older brother had already ventured into the world of hospitality as local hoteliers. This exposure, combined with his mother’s involvement in WWW.OPENAIRBUSINESS.COM 33
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Page 5 and 6: Waterside Lodges THE SOUTH Lodge ho
Page 7 and 8: MARSHALL MEADOWS MANOR Riding the W
Page 9 and 10: SPONSORED FEATURE and landscape arc
Page 11 and 12: INDUSTRY UPDATE Farm Business Innov
Page 13 and 14: INDUSTRY OVERVIEW OAB’s Top Picks
Page 15 and 16: PEOPLE ractors and Cream is a glamp
Page 17 and 18: PEOPLE it and it’s become a hobby
Page 19 and 20: LAUREN BETH PHOTOGRAPHY BECKY TRANT
Page 21 and 22: FUNCTION VENUES ANDREW MARSHALL BEC
Page 23 and 24: FUNCTION VENUES Keyword Tactics Sam
Page 25 and 26: FUNCTION VENUES Increase your prici
Page 27 and 28: FUNCTION VENUES PRODUCT IN FOCUS La
Page 29 and 30: CREATING EXPERIENCES THAT YOUR GUES
Page 31: FUNCTION VENUES PRODUCT IN ACTION P
Page 35 and 36: GLAMPSITES channels. This approach
Page 37 and 38: When Nature Calls Complete waste ha
Page 39 and 40: GLAMPSITES Driving Winter Bookings
Page 41 and 42: GLAMPSITES Other Tips for Boosting
Page 43 and 44: GLAMPSITES PRODUCT IN FOCUS Hot Tub
Page 45 and 46: PHOTO SOURCED FROM SAULEDA HIGH PER
Page 47 and 48: EVENTS JEZ PENNINGTON CASE STUDY Ar
Page 49 and 50: EVENTS SNAP ROCK AND POP JEZ PENNIN
Page 51 and 52: WWW.OPENAIRBUSINESS.COM 51
Page 53 and 54: EVENTS CASE STUDY Windsor Great Par
Page 55 and 56: FORT PV THE UK’S FIRST ALL-IN-ONE
Page 57 and 58: EVENTS PRODUCT IN FOCUS Heat & Powe
Page 59 and 60: EVENTS PRODUCT IN FOCUS Bars & Cate
Page 61 and 62: SOUNDPROOF KARAOKE BOOTHS SingPods
Page 63 and 64: • Sewage Treatment • • Sales
Page 65 and 66: PEOPLE Behind the Scenes Anna Littl
Page 67 and 68: BRINGING CREATURE COMFORTS TO THE G

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