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Travel & Hospitality Awards - Spa & Wellness 2023

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Beer – the best medicine<br />

Why would you want to bathe in beer? Well, it’s actually<br />

very good for your skin. The malting process that beer<br />

grains undergo gives them excellent exfoliating properties<br />

that can help to improve skin structure and add muchneeded<br />

vitamins.<br />

Some people also swear by washing their hair in beer. It’s<br />

not been proven medically, but the proteins and vitamins<br />

in beer might help to keep your locks looking shiny and<br />

staying strong. Unfortunately, there aren’t many health<br />

benefits associated with drinking several pints a day.<br />

A beer spa?<br />

The Sumerians may well have taken the first-ever beer<br />

baths as well, but they didn’t write about it. The oldest<br />

documented beer spa is from China a mere 2,000 years<br />

ago, where beer was used in tandem with hot thermal<br />

springs to promote health and relaxation.<br />

The practise of using beer as part of a spa experience has<br />

not died out with any ancient civilisations, luckily, and it’s<br />

still a big part of beer-drinking nations. It was particularly<br />

popular during the Middle Ages and has been a part of life<br />

in places like Czechia and the UK ever since.<br />

But what happens in a beer spa? Although they differ<br />

from spa to spa, the general idea is that guests book a<br />

visit for a certain amount of time, during which they can<br />

drink as much beer as they like and take warm baths in<br />

a hot tub scented with the aromas of fresh hops, barley,<br />

yeast, and beer salts. You can then relax in a sauna, have<br />

a massage, or lounge on a warm bed of straw, all while<br />

enjoying the best foamy beverages on Earth.<br />

Why are they so popular?<br />

As if you can’t work it out already, it’s probably because it combines an already excellent spa experience with the glory<br />

of drinking beer. You’ll come out feeling like you’ve nourished your skin with the healing properties of beer while filling<br />

your belly with one of the world’s great drinks. Cheers!<br />

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