Chocolate product guide | Henley Bridge

3.
SUSTAINABLE
Consumers are becoming increasingly conscious about their decisions,
especially in regard to understanding how food impacts the planet,
the wellbeing of others and animals.
In 2022 upcycling food became topical: from a desire to minimise waste,
around concerns of overconsumption and resource use in the food chain.
Social media posts discuss melting old chocolate to use in cakes, highlighting conscious consumption. Whilst there has
been an increase in launches of new products, such as Caroboo bars, which are vegan, gluten and dairy free, contain no
refined sugar, and have home compostable packaging.
Consumers claim that fair prices and wages for farmers are the most important information on packaging, while 73% of
consumers say they would be willing to pay more for sustainably sourced ingredients.
4.
HEALTHIER
Social media trends in 2022 highlighted that food
could conjure emotive responses, acting to manage
mood and mental health. Sweet treats such as chocolate
are prominent within this category, as the flavour is
enjoyable and is associated with the release of endorphins.
In addition, taste can be paired with function in offerings
such as chocolate or caramel flavoured protein bars.
Consumers believe that the term ‘organic’ associates
something as healthier and is used by consumers as a
shortcut to make healthy, ethical decisions when it
comes to food, with chocolate being a favourite
amongst organic products.
5.
ORIGINS
Stories behind products are becoming increasingly
important for consumers. According to Puratos data,
50% of consumers want to be informed about where
their food comes from and how it is made.
Transparency remains important; in the UK 83% of
consumers who read packaging information search for
different factors, including the origin of the product
(41%). Consumer knowledge of single origin chocolate is
quite low with just over a third of consumers currently
understanding the term, so there are opportunities to
entice consumers by enhancing their understanding and
awareness of its availability.
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