Spa & Wellness MexiCaribe 52, Winter 2023-24

Advertorial
The Aztecs recognized that even gods came from a mother,
possessing the fundamental energy of generating and
preserving life through caring and nurturing to the extent
of strengthening their offspring. So that they, in turn, do the
same with their children in a continuous spiral of love.
The project 'Encuentros Village' is being developed in
Xochimilco, Mexico, aiming to create a wellness community
and is currently conducting wellness retreats with activities
such as meditation, yoga and organic breakfasts. Led
by Alberto Cortina, an expert in inclusive or triple impact
wellness ventures (social, economic and environmental), this
project seeks to expand awareness to areas we don't like to
see but have an opportunity to strengthen. Wellness entails
more than doing yoga, drinking green juices and hugging
trees. Wellness needs to implicate politics, ethics and
philosophy to connect and share the challenges faced by
underprivileged people who are too busy surviving to engage
in superficial wellness activities.
The 'Encuentros Village' integrates three high-growth sectors
in the wellness industry: wellness or transformational tourism,
health tourism and real estate. Imagine a place where science
meets the ancient, the mystical and the human so that the
atmosphere inspires one to become the best version of
oneself, using rituals and sacred places to pause and just be
and belong. A place where you can build community to find
yourself amongst others while creating your personal formula
of wellness by relying on a myriad of guides and facilitators.
All this is framed by professionalism and ethics that protect
guests from false gurus, miracle products and narcissistic
manipulators.
The 'Encuentros Village' aims to be an educational and
research center and to become an integral and attractive
project for authorities, entrepreneurs, wellness professionals
and local people, including them in the value chain in a
fair and growing way. This turns out to be the best way to
maintain the size and ecological essence of the project.
This project aims to include both economic and social
success, eliminating the sense of competition. It is more
natural for human beings to collaborate than to compete, but
this misguided vision of having to defeat and possess has
led us to separate ourselves from mother nature, family, and
community.
By Alberto Cortina
CEO & Owner, Vitalí Spa
vitalispa.com.mx