The Accomplish Magazine February Edition

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FEATURE / ANALYSIS “Nothing is working in my life. My brain is clogged up. The economy is getting harder. My decisions are wrong. My mind is messed up. The future doesn’t seem bright at all. I see extreme hardship, and I can’t bear the pain anymore. I’m sorry Mom, I’m sorry Dad.” Why Did Amarachi Commit Suicide At Work? By Segun McMedal On January 8, 2024, the news broke that a female staff member of Globus Bank in Lagos, known as Miss Amarachi Ugochukwu, committed suicide! Her body was found on the floor of the bank’s staff toilet. Also found were her diary containing her suicide note and a can of insecticide she drank. 42 | Accomplish Magazine
FEATURE / ANALYSIS Just like you, this story caught my attention. What is not in the news is the subject of this article. Walk with me, please. Sometimes, I fancy myself thinking like Sherlock Holmes. Generation X will remember Holmes, famed for his uncanny ability to gather evidence based on his honed skills of observation and deductive reasoning. So, like Holmes, I wondered why Amarachi chose to commit suicide at work and not at home. What triggered this state? Was she suicidal? It was important to do a background check. So, I visited her LinkedIn page. Amarachi landed a job as a relationship manager at the Globus Bank in May 2023. She wrote on her timeline about securing the job, “I’m happy to share that I’m starting a new position as Relationship Manager at Globus Bank!" She had moved from Zenith Bank. Amarachi was 32, well-dressed, pretty, and bright. She also wrote on her page, “Being the best and nothing less is my identity. I was awarded best graduating student from a pool of over a hundred students in 2016. The Achievers team was top performer in 2019, increasing sales by over a 100% and I was the team leader. Performing at my job with excellence and competence has given me the opportunity to work in three different units in the space of a year in Zenith Bank.” From this, one could deduce that she was happy and excited about life and ready to take on the world. It seemed like everything was going well for her. On the surface, at least. Is it fair to rule out the possibility that she was suicidal? Let’s take a deep dive into what’s happening in Nigerian banks. Bank marketers, Amarachi was 32, well-dressed, pretty, and bright. She also wrote on her page, “Being the best and nothing less is my identity. I was awarded best graduating student from a pool of over a hundred students in 2016. especially those who are far from meeting set deposit targets, dread going to work on Mondays! Why? They will be talked down on, bashed, and harassed for not delivering! They may even be served queries. During end-of-the-week meetings, some marketers’ selfconfidence will drop significantly. Is this enough to trigger suicide? In Amarachi’s case, it is important to know what happened at the review meeting that Monday morning, if there was one. Was the meeting the tipping point for her? Her suicide note read: “Nothing is working in my life. My brain is clogged up. The economy is getting harder. My decisions are wrong. My mind is messed up. The future doesn’t seem bright at all. I see extreme hardship, and I can’t bear the pain anymore. I’m sorry Mom, I’m sorry Dad.” We all know that one person can start an epidemic. I hope that Amarachi’s case will not become a tipping point for other marketers in the banking sector who are under pressure to perform! SEGUN MCMEDAL AUTHOR’S BIO Mr. Segun McMedal is an experienced story teller, reputation manager, brand builder, business coach, social butterfly, publisher, content creator, digital public relations consultant and immediate Past Chairman, Nigerian Institute of Public Relations. He is the President & CEO, Upticomn Marketing Company, Lagos. Accomplish Magazine | 43
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