Tackle Trade World - March 2024

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Torayca M46X carbon fibre is better for blanks and the environment The latest carbon fibre material from Japanese manufacturing expert Toray – Torayca MX64 – is said to offer higher-strength, lower weight rods as well as being kinder to the environment. The new offering is around 20 per cent stronger than others in the Torayca MX series while maintaining a high tensile modulus. So it reduces the weight of carbon fibre-reinforced plastic materials, lowering their environmental impact. Typically, there is a trade-off between the tensile modulus and strength of carbon fibre. Boosting the strength while maintaining the modulus of carbon fibres with a tensile modulus exceeding 350 GPa presents technological challenges. However, the sporting and leisure goods market demands both qualities to maintain performance while using less carbon fibre to lower the weight of moulded parts. Toray developed M46X by pushing the structural control technology envelope. Nanolevel controls of the graphite crystallite structure inside fibres resulted in an ultra-fine, ultra-high orientation producing carbon fibre that is more than 20 per cent stronger than conventional materials while maintaining its tensile modulus. The company will also deploy Torayca M46X prepreg, with the resin matrix utilising the proprietary NanoAlloy microstructure control technology. The new product will significantly enhance compressive strength to boost stiffness while retaining strength, reducing the weight of finished products and broadening design flexibility. Developing highperformance carbon fibres with a high tensile modulus exceeding 350 GPa began with Torayca M40 with graphitised yarn, followed by M40J in 1984 and M46J in 1986 in response to robust demand for the high-modulus Torayca MJ carbon fibre series. The MX series was created by applying technologies to control graphite crystallite structures and orientations inside fibres. The first offering in this series was M40X, launched in 2018, which quickly earned a solid reputation as a highperformance carbon fibre and prepreg (a resin-impregnated intermediate base material) matching market requirements. In line with its corporate philosophy of contributing to society by creating new value, Toray will continue developing new products that help transform the economy through the enhanced performance and processability of Torayca carbon fibre and prepreg. www.toray.com Retail boss move for sporting goods stores Sportsman’s Warehouse Holdings has named Craig McNair as chief retail officer to oversee store operations at its sites across the USA. He will be responsible for the customer experience, in-store programs, training and talent development as well as driving growth. Sportsman’s Warehouse president and CEO Paul Stone said: “Craig has significant experience working in retail operations to achieve organisational objectives, resulting in growth and profitability. “With his deep retail experience, he will be focused on building our in-store culture and programs, providing our customers with a differentiated experience and creating loyalty and trust.” Craig, who has worked for leading retailers including Academy Sports + Outdoors and Cabela’s, added: “As a lifelong store operator, I welcome the opportunity to bring our stores to life with the unique outdoor products we sell, while providing our customers best-inclass service. “It’s exciting to transition my career back to speciality outdoor retail as it directly aligns with my personal love of the outdoors.”
Carbon neutral boost for Yamaha with acquisition 2023-24 Over 1,400 New Line Items in our 2023-<strong>2024</strong> Catalog 14,600+ Products Available for your Fly Tying Shops Walls! Microflex Soft Hackle Chenille Available in 5 sizes and 31 Great Colors! In a bid to implement a multiple technology approach to achieve carbon neutrality, Yamaha Motor Co has acquired marine electric propulsion manufacturer Torqeedo. The stock purchase agreement with German parent company Deutz AG will also boost Yamaha’s position in the competitive electric propulsion market. Torqeedo offers a wide range of products including electric outboard and inboard motors through to batteries and other accessories. It also holds many patents related to electric motors, propellers and electric systems, as well as the R&D capabilities, mass-production equipment, and development resources for next-generation environmental technologies. Yamaha US Marine Business Unit president Ben Speciale explained: “Yamaha’s acquisition of Torqeedo supports the current mid-term plan and helps to accelerate the company’s efforts toward achieving carbon neutrality by 2050. “That goal within the marine market can only be reached through an approach leveraging a variety of solutions, one of which is electric propulsion. “Through the relationship with Torqeedo, Yamaha will have the ability to fast-track the establishment of a small electric propulsion line-up, complementing the company’s efforts with hydrogen and sustainable fuels as additional means of reducing the carbon footprint on the water. “Furthermore, the pending acquisition supports Yamaha Marine’s CASE strategy, which helps Yamaha deliver highvalue, innovative products to customers while promoting marine conservation and sustainability.”
Page 1 and 2: Sent to more than 18,500 tackle ind
Page 3 and 4: COMMITTED TO INCREASING YOUR BUSINE
Page 6: MARCH 2024 24 16 18 28 Contents 32
Page 9: Daiwa USA welcomes new year with a
Page 13 and 14: REGIONAL SALES MANAGER LURED TO RAP
Page 15 and 16: DAIWA TATULA ELITE BASS RODS YOU DO
Page 17 and 18: New Products 2024 drslick.com • 8
Page 19 and 20: Dr Slick FEATURE Siding and tipping
Page 21: A GROUNDBREAKING SERIES OF GUIDES A
Page 25 and 26: SPOTLIGHT ON... RODS Something for
Page 28 and 29: DBW... SCANDINAVIA D O I N G B U S
Page 30 and 31: DBW... SCANDINAVIA C O U N T R Y C
Page 32 and 33: FEATURE WYCHWOOD LOOKS TO NEW HORIZ
Page 34 and 35: FEATURE FirstDart R&D PAYS OFF FOR
Page 36 and 37: THE 15TH NANXUN FISH CULTURE FESTIV
Page 38 and 39: NEWLY DISCOVERED FRESHWATER FISH IN
Page 40 and 41: FEATURE Simms SIMMS’ PURSUIT SHOE
Page 42 and 43: MAKING CONTACT Making Contact 1 2 3
Page 44 and 45: FEATURE Gone Fishing WHY GONE FISHI
Page 46 and 47: FEATURE Marketing WHY CONNECTIONS A
Page 48: Super Heat Dissipation Super Low

Tackle Trade World - March 2024

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