Tackle Trade World - March 2024

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DBW... SCANDINAVIA D O I N G B U S I N E S S W I T H . . . SCANDINAVIA With rivers and lakes in abundance, not to mention an extensive coastline, Scandinavia has a proud tradition of recreational fishing, both as a top destination for the sport and as the innovator of key products via major brands. For the purposes of this article, we will consider Scandinavia as encompassing Denmark, Norway and Sweden, although there are schools of thought which will add in both Finland and Iceland – usually these are covered by the term ‘Nordic’ instead. The total area of these three nations is about 358,325 square miles, making it bigger than any other single European country, with more than 21 million inhabitants, although the population density of this region is very low, at less than 60 people per square mile. Undoubtedly, the largest country is Sweden, which is also the most populated, with more than 10 million inhabitants, while Norway and Denmark each have less than six million. There are multiple languages spoken throughout Scandinavia including Norwegian, Danish and Swedish, while Icelandic, Finnish and Sami languages are also in evidence. Scandinavia has always enjoyed a reputation for a good quality of life – indeed Denmark is ranked at number four and Norway at number nine in the world table of best countries to live in. While the 2023 <strong>World</strong> Happiness Report cites Denmark in second spot, with Sweden sixth and Norway seventh, based on factors including low income inequality, health care and education. NATURAL RESOURCES The early industrialisation of the Nordic countries was based on key natural resources. Norway and Sweden had large forests so timber, pulp and paper were crucial commodities – indeed Sweden is the home of furniture giant IKEA. It also has significant iron ore reserves, which brought wealth to the country even before modern industrialisation. Norway’s most important industries have been forestry, fishing and hydropower while, in later years, vast oil and gas deposits in the 28 www.tackletradeworld.com
ECONOMY FOCUS DBW... SCANDINAVIA GDP Denmark: $420.87 billion Sweden: $597.1 billion Norway: $452.9 billion GDP Growth rate Denmark: 1.2% Sweden: 0.3% Norway: 1.0% FACT FILE Capitals: Denmark – Copenhagen; Sweden – Stockholm; Norway – Oslo POPULATIONS: Denmark – 5,935,619 (2023 estimate) Sweden – 10,540,886 (2023 estimate) Norway – 5,488,984 (2023 estimate) OFFICIAL LANGUAGES: Danish, Swedish, Norwegian CURRENCIES: Denmark – Danish krone DKK Sweden – Swedish krona SEK Norway – Norwegian krone NOK DENMARK: Top export partners: - Germany - Sweden - Netherlands - Norway - UK Top import partners: - Germany - Sweden - Netherlands - China - Norway SWEDEN: Top export partners: - Norway - Germany - USA - Finland - Denmark Top import partners: - Germany - Netherlands - Norway - Denmark - China NORWAY: Top export partners: - UK - Germany - Netherlands - France - Sweden Top import partners: - Germany - Sweden - China - USA - Denmark North Sea have enriched the country. Denmark’s arable land made agriculture important for its economy so the food industry here has been significant. Perhaps because of its lengthy coastline and relationship with the sea, Denmark is also the home of the world’s largest container shipping operator Maersk, while toy building brick manufacturer LEGO also originated here. FISHING STRENGTHS Each of the countries also has a rich heritage in the fishing tackle industry – from hook maker Mustad in Norway to reel brand Abu Garcia from Sweden, not to mention lure and tackle firm Westin and major tackle distributor Svendsen Sport in Denmark, among many others. Other great Scandinavian examples include Ahrex Hooks, Fladen Fishing, Guideline, Loop, Hansen, A Jensen and more, along with the European and Middle East headquarters for eyewear brand Wiley X in Denmark. And if you look at its near neighbours, one of the largest global tackle businesses, which is also a top name throughout Scandinavia, is Finland-based Rapala VMC Corporation. It’s perhaps not surprising, when you consider that the three nations also harbour plenty of anglers. Figures suggest that there are around 450,000 Danish anglers served by about 160 tackle shops, while the recreational fishing tackle market is worth more than $350m. In Sweden, there are said to be around 1.2 million anglers at present – roughly 860,000 men and the rest women. Although it appears from the data that this is about 300,000 less than the year before. There are an estimated 190 tackle shops with a total economic value of recreational fisheries to Sweden’s economy around $310m. In Norway those figures are an estimated 1.45 million recreational anglers, 150 tackle shops and an economic value of $215m. www.tackletradeworld.com 29
Page 1 and 2: Sent to more than 18,500 tackle ind
Page 3 and 4: COMMITTED TO INCREASING YOUR BUSINE
Page 6: MARCH 2024 24 16 18 28 Contents 32
Page 9 and 10: Daiwa USA welcomes new year with a
Page 11 and 12: Carbon neutral boost for Yamaha wit
Page 13 and 14: REGIONAL SALES MANAGER LURED TO RAP
Page 15 and 16: DAIWA TATULA ELITE BASS RODS YOU DO
Page 17 and 18: New Products 2024 drslick.com • 8
Page 19 and 20: Dr Slick FEATURE Siding and tipping
Page 21: A GROUNDBREAKING SERIES OF GUIDES A
Page 25 and 26: SPOTLIGHT ON... RODS Something for
Page 30 and 31: DBW... SCANDINAVIA C O U N T R Y C
Page 32 and 33: FEATURE WYCHWOOD LOOKS TO NEW HORIZ
Page 34 and 35: FEATURE FirstDart R&D PAYS OFF FOR
Page 36 and 37: THE 15TH NANXUN FISH CULTURE FESTIV
Page 38 and 39: NEWLY DISCOVERED FRESHWATER FISH IN
Page 40 and 41: FEATURE Simms SIMMS’ PURSUIT SHOE
Page 42 and 43: MAKING CONTACT Making Contact 1 2 3
Page 44 and 45: FEATURE Gone Fishing WHY GONE FISHI
Page 46 and 47: FEATURE Marketing WHY CONNECTIONS A
Page 48: Super Heat Dissipation Super Low

Tackle Trade World - March 2024

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