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Daiwa USA<br />
welcomes new year<br />
with a new home<br />
Global tackle giant Daiwa kicked<br />
off <strong>2024</strong> by opening the doors to<br />
new corporate headquarters and<br />
USA warehouse facilities.<br />
The move to a bigger facility in<br />
California doubles its space and<br />
capacity to ship product.<br />
Planning started in 2019 but<br />
the Covid-19 pandemic, supply<br />
chain delays, construction and<br />
warehouse materials shortages<br />
and changes in the working<br />
environment slowed it down.<br />
Daiwa USA president Carey<br />
Graves explained: “We wanted to<br />
make sure the new facility met our<br />
needs in these post-Covid times,<br />
so we did a pause with selecting<br />
the right location.<br />
“By discussing and<br />
collaborating with warehouse<br />
and office operations managers<br />
on what was needed to run our<br />
business more efficiently, the<br />
facility sets us up to grow Daiwa’s<br />
business and better serve our<br />
dealers and customers.”<br />
Warehouse operations manager<br />
Brian Nolte praised the 20 truck<br />
bays dedicated to both inbound<br />
and outbound shipping.<br />
“We’ll also be able to use the<br />
added bays as flex space for extra<br />
storage and stage product for<br />
value-added builds of combos.<br />
“The extra space and bays<br />
give us the in-house capability<br />
to efficiently add UPCs, hang<br />
tags, and dealer stickers, giving us<br />
unique benefits to offer dealers.”<br />
The additional space enabled<br />
Daiwa to add both a dedicated<br />
shipping office and after-service<br />
reel maintenance/repair centre. A<br />
complete revamp of its racking<br />
systems for pick-and-ship needs<br />
also provides more efficient<br />
operations.<br />
Carey continued: “While the<br />
warehouse needs were the main<br />
priority, the secondary focus was<br />
our office needs.<br />
“With changes in the business<br />
environment to accommodate<br />
both in- and out-of-office<br />
working, we’ve set up our<br />
corporate area with dedicated<br />
space for customer service, our<br />
accounting/financial operations,<br />
and our sales and marketing office<br />
needs.<br />
“While many of our office<br />
staff work a hybrid in-office/<br />
out-of-office schedule, we have<br />
an excellent set-up in the new<br />
facility for the various teams<br />
to come together for in-person<br />
discussions and collaboration for<br />
our business.”<br />
He confirmed that Daiwa is<br />
keen to welcome manufacturer<br />
reps, dealers and distributors to<br />
the facility this year.<br />
“It shows our commitment to<br />
the Daiwa tackle business, which<br />
in turn shows our commitment to<br />
their businesses,” he concluded.<br />
daiwa.us<br />
UPSTART CATCHES MORE<br />
PARTNERS AS IT EXPANDS<br />
<strong>Tackle</strong> trade newcomer Catch Fly Fishing<br />
Partners is growing rapidly and has added two<br />
more brands to its expanding portfolio.<br />
The firm aims to offer quality fly fishing and<br />
fly tying equipment brands to selective fly shops<br />
around Europe and continues this approach with<br />
additional of Easy Shrimp Eyes and SMHAEN.<br />
Mads Pedersen of Catch Fly Fishing Partners<br />
said: “I’m proud to welcome both SMHAEN<br />
and Easy Shrimp Eyes to our portfolio. High<br />
quality is what we aim for and with these two<br />
brands we will not be disappointed. As a fly<br />
tyer, both brands have been in my own hands<br />
and they represent great, usable products in<br />
impeccable quality.”<br />
Steen Lykjær and Erik Petersen of Easy<br />
Shrimp Eyes explained: “In Easy Shrimp Eyes,<br />
we have invented Danish-produced quality<br />
products since 2012. We have revolutionised<br />
the world of fly tying and fly fishing with new<br />
thinking and more colourful options for fly tyers.<br />
“Our product range is actually made for<br />
ourselves, as fly fishers, but we share it with the<br />
Carey Graves, Daiwa<br />
world, to optimise everyone’s experience. We<br />
have our biggest project to date launching soon,<br />
and we are excited to show this to the fly fishing<br />
community.<br />
“To be a part of the product range in Catch<br />
Fly Fishing is absolutely amazing and makes us<br />
proud; they have the knowledge and the team to<br />
take us to the next level. Thanks guys!”<br />
Meanwhile, Stig M Hansen, CEO of<br />
SMHAEN, is looking forward to the partnership<br />
and is very optimistic.<br />
He said: “Our vision is clear – to provide<br />
quality fly tying tools. Tools designed with style<br />
and functions. Tools made for your passion.<br />
“Selling our products through an experienced<br />
team like Catch Fly Fishing is just a privilege. It<br />
is an honour to be in their product range.”<br />
Things are happening really fast at Catch Fly<br />
Fishing Partners and more announcements are<br />
expected soon. To find out more, contact Hanna<br />
or Mads.<br />
hv@catchff.com<br />
mp@catchff.com<br />
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Arkansas 72653<br />
Phone: 001 (870) 425-9500<br />
Fax: 001 (870) 425-9599<br />
E-Mail: wapsi@wapsifly.com<br />
Website: www.wapsifly.com