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FEATURE<br />
WYCHWOOD LOOKS<br />
TO NEW HORIZONS<br />
WITH EPIC LAUNCHES<br />
With the ice<strong>Tackle</strong>* <strong>2024</strong> trade show looming in the UK, it’s time to look at some of the key<br />
products coming from Leeda’s key carp brand, Wychwood.<br />
Anew year heralds new gear and<br />
long-standing UK-based carp<br />
brand Wychwood is setting<br />
itself up for a new chapter as it<br />
goes from strength to strength in its fifth<br />
decade in the carp market.<br />
The brand is reshaping how it presents<br />
its product tiers and, from this spring,<br />
there will be a number of additions to its<br />
product range, including totally new rods.<br />
Coinciding with ice<strong>Tackle</strong>* <strong>2024</strong> – the<br />
trade-only event for parent company<br />
Leeda, being held in late <strong>March</strong> in the<br />
UK – there will be a series of flagship rods<br />
falling under the EPIC banner.<br />
Developed as a mixture of all-round<br />
versatility but with the power to hit big<br />
distances, there are three test curves to<br />
choose from – 3lb, 3.25lb and 3.5lb – all<br />
based around a Toray carbon blank that’s<br />
adorned with American <strong>Tackle</strong> guides.<br />
Two handle options will be available; a<br />
full Japanese shrink wrap and a slim cork<br />
32 www.tackletradeworld.com<br />
mix, both featuring built-in snag rings to<br />
prevent rods being pulled in.<br />
“We’re starting with a modest selection<br />
of what would be classed as go-to lengths<br />
and test curves,” explained Pat MacInnes,<br />
marketing manager for Wychwood.<br />
“But we are looking at the potential for<br />
additional lengths and options for stalking<br />
that would broaden the appeal of the Epic<br />
range.”
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