Tackle Trade World - March 2024

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DBW... SCANDINAVIA C O U N T R Y C O M P A R I S O N SWEDEN The Swedish coastlines, rivers and around 100,000 lakes boast excellent salmon and trout fishing, not to mention plenty of char, and grayling are plentiful while pike abound, with pike-perch in the southern regions. Fishing is one of the Swedish tourism sector’s most promising segments, especially for Europeans and Americans – both areas which have the potential to grow significantly in the coming years. The mighty Atlantic salmon and the Baltic salmon live in the fast-moving rivers, regularly reaching 6 to 8kg, while there are plentiful brown and rainbow trout, too. Fly fishing, especially using light tackle, spinning or trolling are especially popular. The long Swedish winter season offers great conditions for ice fishing for big pike and this is also the ideal time to target zander and perch by ice fishing. According to research provided to TTW by Rapala VMC, in 2022/23, around 1.2 million people enjoyed recreational fishing, with the total number of fishing days adding up to 12.2 million, with almost half of these (5.9 million) fishing from boats. The most popular areas are inland in Norrland, including Lake Storsjön, Götalan and Svealand. Spending for major purchases, such as boats or more expensive equipment, has decreased from the peak of 9.7 billion SEK to 3.8 billion SEK, likely due to higher interest rates and the high inflation in society. This inflation and the rising interest rates mean expensive rods and reels are slower movers nowadays, with small purchases proving more likely. There are some key players in Sweden, including SöderSportfiske (South Sportfishing), with a wide range of tackle available under its own brands and many major names via its Fishline e-commerce platform in Sweden and now its Sportfish <strong>Tackle</strong> sites covering not just Scandinavia but Germany, The Netherlands, France and Finland. NORWAY The coastline of Norway is longer than the equator and its seas are brimming with record-sized cod, salmon and halibut – again, popular among tourists as well as locals. The whole coastline is dotted with villages where fishing is still an important part of the local lifestyle, catching sea trout, halibut, salmon, haddock, plaice, mackerel, monkfish, ling, staithe and more. Ice fishing is not so widespread in Norway since the coastline and fjords in Norway do not freeze up during the winter season. There are, however, still thousands of lakes located throughout mainland Norway that do completely freeze over in the winter, making them a prime spot for a spot of ice fishing. Around 80,000 anglers target Atlantic salmon and sea-run brown trout and char, spending around €125million on their sport. One of the biggest and oldest outdoor groups in Norway is the Norwegian Association of Hunters and Anglers, which was founded way back in 1871. As the only nationwide group of its kind there, it boasts more than 110,000 members and includes over 550 local and 18 country organisations. It employs 80 people across the country, with a mission to secure the same opportunities for future generations to have access to “the meaning of life”, access to nature and the opportunity to harvest from a sustainable natural resource. 30 www.tackletradeworld.com
DBW... SCANDINAVIA DENMARK Denmark is renowned for its varied fishing waters; it has an extensive coastline for sea and deep sea fishing, as well as many freshwater rivers, streams and lakes. Fishing is possible year-round, from the long summer evenings to ice fishing in the winter. Although it’s the smallest country of the three, the fishing industry in Denmark is huge. Employing over 20,000 people, it’s the fifth-largest exporter of fish and fish products worldwide, which is great news for recreational anglers, too! Surrounded by water there’s no shortage of places to cast a line, while inland you’ll find plenty of rivers and lakes. From deep sea fishing in the Jutland peninsula for monster cod and lingcod, Atlantic mackerel, pollock and a variety of flatfish species to river fishing, the sport on offer in Jutland is pretty spectacular. Fishermen can try for Atlantic salmon fishing in the Skjern River, whether fly fishing or spinning, or if you prefer sea trout most of the rivers and streams in Western Jutland hold a big stock, as well as grayling. There are many freshwater lakes offering great fishing and at Skanderborg Lakes you’ll find some good-sized zander, while for monster pike and perch, head to Damhus Lake with your lure fishing kit. Denmark also has a history of coarse angling for bream and roach, particularly with UK anglers, and many big-money matches were held in its lakes, and many fishing holidays were taken here. That said, the demise of many ferry routes has reduced this somewhat today. The tackle retail market is largely dominated by independent retailers, with some of the biggest in the capital, Copenhagen, including Jagt & Fiskerimagasinet, which dates back to 1921 and still has an old-fashioned or traditional feel, with its glass cases filled with reels, fishing rods stacked in their hundreds and a wall of lures and spinners. A little further out are larger and more modern-feeling stores, such as Sport Dres and Hvidovre Sport, offering large floorspaces, clean layouts and, of course, an online presence too. Many Danish anglers still prefer visiting a local store to browse and get advice and there is usually at least one within driving distance. Outside of Copenhagen, two other notable retailers are Go Fishing in Odense and Korsholm on the western coast near Jylland. Go-Fishing actually has two other stores located further north near the city of Aarhus, one of which is an outlet store. While tackle can seem quite expensive in Denmark, too, there are also plenty of supermarkets offering cheaper, entry-level alternatives. You’ll also struggle to find too many wholesalers as many shops deal direct with brands but the newly formed Catch Partners and the Fly Co both work in the fly fishing supply market. www.tackletradeworld.com 31
Page 1 and 2: Sent to more than 18,500 tackle ind
Page 3 and 4: COMMITTED TO INCREASING YOUR BUSINE
Page 6: MARCH 2024 24 16 18 28 Contents 32
Page 9 and 10: Daiwa USA welcomes new year with a
Page 11 and 12: Carbon neutral boost for Yamaha wit
Page 13 and 14: REGIONAL SALES MANAGER LURED TO RAP
Page 15 and 16: DAIWA TATULA ELITE BASS RODS YOU DO
Page 17 and 18: New Products 2024 drslick.com • 8
Page 19 and 20: Dr Slick FEATURE Siding and tipping
Page 21: A GROUNDBREAKING SERIES OF GUIDES A
Page 25 and 26: SPOTLIGHT ON... RODS Something for
Page 28 and 29: DBW... SCANDINAVIA D O I N G B U S
Page 32 and 33: FEATURE WYCHWOOD LOOKS TO NEW HORIZ
Page 34 and 35: FEATURE FirstDart R&D PAYS OFF FOR
Page 36 and 37: THE 15TH NANXUN FISH CULTURE FESTIV
Page 38 and 39: NEWLY DISCOVERED FRESHWATER FISH IN
Page 40 and 41: FEATURE Simms SIMMS’ PURSUIT SHOE
Page 42 and 43: MAKING CONTACT Making Contact 1 2 3
Page 44 and 45: FEATURE Gone Fishing WHY GONE FISHI
Page 46 and 47: FEATURE Marketing WHY CONNECTIONS A
Page 48: Super Heat Dissipation Super Low

Tackle Trade World - March 2024

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