2024_Winter_ValpoMagazine

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VALPO VIEWFINDER VIEWFINDER Never a Hair Out of Place >> VALPO Personal care businesses have been a fixture in downtown Valparaiso since before the turn of the 20th century. By Chris Hough and Kelleen Cullison ^ 1929 Valparaiso Vidette Messenger, Valparaiso, Indiana, US April 10, 1929, Page 3 https://newspaperarchive.com/advertisement-clipping-apr-10-1929-4147132/ he beauty business, believe it or not, began with men. Decades before beauty salons, workingclass men, who lacked the disposable income to own a personal shaving kit, relied on visits to their barber multiple times a week for a shave or a trim. In 1890 alone, there were a half dozen barbers set up in the basements of main street office buildings and businesses. Beauty salons, alternatively, didn’t start appearing until after the First World War, when perms and bobs replaced long hair in popularity, and specific tools became necessary to achieve modern styles. Unlike barbers, who had business locations, women ran their beauty salons inside their homes and via appointments. You were far more likely to find a beauty salon listed in the phone book than a barbershop, which ran on newspaper adverts, walk-ins, and a wellestablished clientele. Some women bucked this at-home-salon trend. In 1927, Evelyn Schlundt and Helen Baker became available for hair styling at the Doyle and Breed ^ 1941 Valparaiso Vidette Messenger, Valparais Barber Shop in the Elks building. They were the first two women hair stylists advertised in Valparaiso. Lowenstine’s Department Store began offering permanent presses that same year. For decades they provided high-end hair care on 57 South Franklin Street. They were known for having cutting-edge equipment to meet changing styles. The salon remained open until Lowenstine’s closed its doors in 1988. An infamous 1996 fire destroyed the building just as plans were underway to begin to fill the massive space once again. Lowenstine’s was the main commercial hair salon until Harvey’s Dime Store opened its salon in October of 1964. Harvey’s offered a wide variety of services and goods; they started offering yarn the same year the salon opened. They remained a competitor to Lowenstine’s until the dime store’s closure in 1987. Despite the success of Lowenstine’s and Harvey’s salon departments, small, private salons and barber shops remained a consistent presence. College Barber and John G. Marks were listed at 9 Washington in 1929. There was Hill’s at 56 Jefferson in 1938. Smart Set could be found at 51 South Michigan in 1965, and Faires’ and White’s Beauty Cottage at 63 Lincolnway in 1966. In 1969, Harry Athens, once the youngest barber in the area, retired after over 41 years in business as a barber in downtown Valparaiso. One of the many changes he noted over his tenure was an increase in the price of haircuts from $0.50 to $2.50 by the time of his retirement. February 26, 1941, Page 6 https://newspaperarchive.com/advertisement-clipping-feb- 42 WINTER <strong>2024</strong> | Valparaiso Vidette Messenger, Valparaiso, Indiana, US ^ 1931 November 14, 1931, Page 5 https://newspaperarchive.com/advertisement-clipping-nov-14-1931-4148027/ Valparaiso Vidette Messenger, Valparaiso, Indiana, US < 1938
PRACTICE AREAS Salon Advertisements that appeared in the Valparaiso Vidette Messenger during the 1920s through the 1960s. BUSINESS AND CORPORATE Efficient and Effective Solutions to Serious Legal Problems LITIGATION AND APPELL ATE LABOR AND EMPLOYMENT PERSONAL INJURY ESTATE PLANNING Valparaiso Office: 103 E Lincolnway, Valparaiso, IN 46383 Merrillville Office: 8585 Broadway, Suite 790, Merrillville, IN 46410 Tel 219.464.4961 Fax 219.465-0603 WWW.HWELAW.COM Efficient and Effective Solutions to Serious Legal Problems o, Indiana, US ^ 1965 Valparaiso Vidette Messenger, Valparaiso, Indiana, US August 24, 1965, Page 13 https://newspaperarchive.com/advertisement-clipping-aug-24-1965-4147108/ 1966 > PRACTICE AREAS BUSINESS AND CORPORATE | LITIGATION AND APPELLATE LABOR AND EMPLOYMENT | PERSONAL INJURY | ESTATE PLANNING 26-1941-4147139/ Valparaiso Vidette Messenger, Valparaiso, Indiana, US July 01, 1966, Page 3 Times have changed; no longer is it considered a https://newspaperarchive.com/advertisement-clipping-jul-01-1966-4143483/ luxury to be able to shave at home, and beauty goes far beyond hair. Today, Valparaiso is home to a wide range of personal care businesses, including estheticians, massage therapists, salons, hydration services, and, of course, barbers. Our thanks to the Genealogy Department of the Porter County Public Library System for contributing this article. Valparaiso Office: 103 E Lincolnway, Valparaiso, IN 46383 Merrillville Office: 8585 Broadway, Suite 790, Merrillville, IN 46410 Tel 219.464.4961 Fax 219.465-0603 WWW.HWELAW.COM Efficient an Effective S to Serious Problems Upgrade your Efficient and Effective Solutions to Serious Legal Problems home comfort systems & save up to $ 600 in rebates* serving the area for 61 years Rebates up-to $500 for general public & up to $600 for Military/Veterans, First Responders, Educators and Nurses. Restrictions apply; offer subject to change. Ask your Reling Representative for details. Expires 3/31/24. ValpoChamber.org 43
Page 1 and 2: WINTER 2024 VOL. 24 ISSUE 1 Colleen
Page 3 and 4: WINTER 2024 CONTENTS CHAMBER FOCUS
Page 5 and 6: DON’T RISK COSTLY DOWNTIME Your b
Page 7 and 8: BEAUTY AND BEYOND | PERSONAL CARE S
Page 9: Valparaiso Health Center of St. Mar
Page 14 and 15: LOVE Varicose & Spider Veins Again
Page 18 and 19: Mike Anton Jim Anton Serving Porter
Page 22 and 23: WALLS CABINETS TRIM SIDING DOORS CE
Page 24 and 25: CHAMBER FOCUS | LEADERSHIP ACADEMY
Page 26 and 27: Find a New Place to Call Home NEED
Page 29 and 30: BUSINESS This issue of Valparaiso M
Page 31 and 32: Beyond Grow beyond expectations It
Page 33 and 34: OUCH HAPPENS IMMEDIATE CARE and Muc
Page 35 and 36: Janet M. Sienicki LLC 149 E Joliet
Page 37 and 38: What Critics are Saying “Warm and
Page 39 and 40: LLC comfortable lounge sofas. This
Page 41: In A World Where CHANGE IS CONSTANT
Page 45 and 46: BUSINESS SPOTLIGHT >> SPOTLIGHT YOU
Page 47 and 48: ValpoChamber.org 47

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