Desert Daily Guide. March 1.
Welcome to the revamped magazine, where a new year heralds a fresh look infused with the power of data science. We're excited to unveil our updated format and would love to hear your feedback! Moving forward, we plan to enrich our content with augmented reality (AR), artificial intelligence (AI), and machine learning. This issue features new stories, a live play, and a selection of more mature content, as we strive to bridge the gap between the past, present, and the future that awaits.
Welcome to the revamped magazine, where a new year heralds a fresh look infused with the power of data science. We're excited to unveil our updated format and would love to hear your feedback! Moving forward, we plan to enrich our content with augmented reality (AR), artificial intelligence (AI), and machine learning. This issue features new stories, a live play, and a selection of more mature content, as we strive to bridge the gap between the past, present, and the future that awaits.
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TECH TALK<br />
DOES YOUR SITE USE GOOGLE<br />
ADWORDS OR GOOGLE ANALYTICS?<br />
Does your site use Google<br />
AdWords or Google Analytics?<br />
If so, starting in <strong>March</strong><br />
2024, your website must be<br />
compatible with Google’s<br />
Consent Mode v2 in order to<br />
maintain full functionality<br />
of Google Analytics and its<br />
related services.<br />
What is<br />
Google<br />
Consent<br />
Mode?<br />
Google Consent Mode is a<br />
technology introduced by<br />
Google to help website owners<br />
manage how Google’s services<br />
on their sites interact with<br />
users’ consent for cookies<br />
and data collection. It allows<br />
websites to run all Google’s<br />
services (such as Google<br />
Analytics, Google Ads, etc.) in a<br />
way that adjusts their behavior<br />
based on the consent status of<br />
users.<br />
42<br />
Google Consent Mode V2 is a<br />
new update to the system that<br />
allows websites to read and<br />
adjust Google Tags based on a<br />
visitor’s consent preferences<br />
regarding personal advertising<br />
and analytics trackers.<br />
Why Google Consent<br />
Mode V2 is important?<br />
Previously, Google Consent<br />
Mode was optional and used<br />
to enable conversion modeling<br />
in Google AdWords. Now the<br />
situation is changing: Google<br />
Consent Mode V2 becomes<br />
mandatory for tracking<br />
anything.<br />
Advertisers and publishers<br />
have until <strong>March</strong> 2024 to make<br />
sure they have implemented<br />
all of Google’s requirements<br />
for the new consent mode.<br />
Time for action!<br />
Google Consent Mode integration is<br />
available for all domains using any<br />
of the Professional plans. All you<br />
need to do is log into the Cookie<br />
Compliance dashboard, go to<br />
Configuration -> Consent tab and<br />
enable Google Consent option.<br />
Why Manage User<br />
Consent?<br />
Consumers increasingly expect<br />
control over the data they share.<br />
Google Analytics, Google Ads, and<br />
other platforms collect and store<br />
information about website visitors<br />
and app users.<br />
Many countries have laws requiring<br />
advertisers to obtain user consent
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