March/April 2024

Brand Spotlight
SYSTEMS
A 'PIVOTAL' YEAR FOR WARMCORE
With strong investment in its Huthwaite site paying off, systems supplier Profine UK is set
for sales of its brands to increase in 2024, with a renewed focus on the WarmCore product
range and a new partner programme at the heart of its progress. Total Fabricator reports...
Since acquiring the former Synseal
manufacturing facility at Huthwaite,
Nottinghamshire, in 2020, Profine UK,
owner of the Kömmerling brand, has invested
extensively in people, products and processes.
With a multi-million investment programme
helping to transform the site into what the systems
supplier describes as a ‘world-class’ manufacturing
facility, Profine predicts export sales of its brands,
including Kömmerling’s 70mm PVC-U systems and
the aluminium/PVC-U hybrid WarmCore, to grow
considerably over the next five years.
WarmCore
Andrew Charlesworth, the previous Technical
Director for Kömmerling in the UK, has been
promoted to the new role of Director Global
Category Management – WarmCore, as the
brand looks to ramp-up interest from its existing
customers, while also extending its reach to the
wider aluminium sector.
Andrew said: “This is a hugely exciting and
important role for Kömmerling and Profine.
While I will have an international perspective for
WarmCore, I do believe that 2024 will be pivotal
for this product platform in the UK.”
Designed to accommodate triple glazing from the
outset, WarmCore windows can achieve
1.3 (W/m 2 K) double glazed and down to
0.80 (W/m 2 K) triple glazed as standard with 44mm
units.
Featuring casement, flush and tilt and turn windows,
along with ‘feature-rich’ patio and bi-folding doors
that also provide impressive thermal insulating
properties, the WarmCore product offer is supported
by a new range of literature, with POS materials
‘to follow imminently’. A new website is being
built for WarmCore and there will be a dedicated
social media platform launched at Fensterbau
too. From a UK perspective, there will also be
an integrated advertising and direct marketing
campaign commencing from March onwards.
Kömmerling At Home
With a newly opened Design Centre, used to host
visits from Kömmerling’s customers, prospects
and business associates a stand-out feature of
the Huthwaite facility, another key development
aimed at manufacturers, installers and other
businesses within the supply chain, is the launch
of partner programme, Kömmerling At Home.
Comprised of elements including a digital hub for
marketing and technical assistance, industryrelated
news, and information on Kömmerling’s
extensive product range, the Kömmerling At Home
Training Academy is another stand-out feature,
offering certified online training, free online
coaching webinars and access to an enquiry
forum offering expert advice.
Kevin Warner, Sales and Marketing Director
of Profine UK and Kömmerling, explained:
Contact Kömmerling:
01623 579600
Andrew Charlesworth has been promoted
to the new role of Director Global Category
Management – WarmCore
“While I will have an international perspective
for WarmCore, I do believe that 2024 will be
pivotal for this product platform in the UK”
“Kömmerling At Home has been part of our
strategic vision for the last 12 months with the
view to gaining strong insights into our complete
supply chain. It is important that Kömmerling
products stand out for our customers and meet
their needs and the high expectations from
consumers of what to expect from a global brand.’
‘Fantastic benefits’
Robert Thiroff, Managing Director of Profine UK
and Kömmerling, added: “We created a detailed
plan of investment here in Huthwaite from the
very start of the acquisition with a clear vision of
how we wanted the business to grow. Creating
stronger relations with our supply chain partners
through Kömmerling At Home and being able to
provide an avenue where we sell UK designed
products, such as WarmCore, globally will bring
fantastic benefits.”
www.kommerling.co.uk
16 T F MARCH / APRIL 2024 CONNECTING THE WINDOW, DOOR & ROOF FABRICATION SUPPLY CHAIN