March/April 2024

More documents

Recommendations

Info

Marketing FRESH SEASON, FRESH APPROACH A great marketing strategy isn’t always about the next new idea. Here, Fiona Lund, MD of Brouha Marketing, discusses the importance of measuring and adjusting your ongoing strategy in order to keep things fresh – and offers some top tips to help you do this. We are starting to see the first signs of Spring and it’s a welcome sight. Lighter mornings, crisp dry days and the impending clock change are all helping lift the spirits and fill us with renewed energy as we head towards the more comfortable seasons. The start of a new year is always a busy time in our line of work, as it provides us with an excellent opportunity to revitalise and reinvigorate customer campaigns, and put in place new strategies and plans for the year ahead. Of course, if it isn’t broke, there’s not always the need to fix it and we can take forward some of the successes of the previous year, but ensuring the marketing continues to align with the overall business strategy is fundamental to its success. Importantly though, you need to make sure you review and evaluate your marketing approach as a continual process. You might decide to switch things up with each new year, giving things time to build traction in that new arena, but it’s important you monitor success and aren’t ever afraid to alter your approach if things aren’t going to plan. The key to good marketing is not to let it get stale, so as well as planning a new strategy, it’s just as important to plan to measure and adjust that strategy as needed. Tips for keeping your marketing fresh Reassess your target market. What led you to success in the past won’t necessarily continue to do so going forward. Rethink your marketing strategies and keep an eye on new trends and audience changes. The days of sending mass emails without personalisation are in the past. Instead of taking a blanket approach across your entire customer base, think about breaking things down and grouping customers together into smaller lists with similarities and target the messages. This drives a much higher engagement and is worth the time it takes to create. “The key to good marketing is not to let it get stale” Diversify your content. Think outside of the box! Social media posts are a prime example of where things can get stale, because the frequency of the messaging is much higher. Try and mix it up without just rehashing the same content – you could go live for example and actually engage in real time with your followers. Are there any events or exhibitions relating to the work you do coming up where you could suggest meeting up? Competitions or requests for images of completed works also prove popular and allow you to really engage with your followers. Use the latest tools, wisely. AI is a perfect example of where you might think using the latest marketing tools are the most effective marketing strategy. But, like with everything, it’s the way you use it that matters most. AI isn’t a way of producing copywriting on the cheap, it’s best placed for market research, data organisation and review. It’s still important to keep things personal, which is something AI can’t do. Work as a combined sales and marketing team. For so many years we have pushed the importance of any marketing campaign aligning with the sales team’s goals – we attend sales team meetings for this very reason. It sounds an obvious one and of course, driving sales isn’t the only requirement of the marketing team, but it still amazes us how many businesses have regular sales team meetings and don’t have their marketing teams involved. Having the two disciplines working to support each other is a lot more effective. If now is the time for you to measure the success of your current strategy and consider your proposition, it’s also the perfect time to give your marketing approach a Spring clean. Contact Brouha, as specialists in marketing and PR for the built environment, we’d be happy to help. Contact Brouha: 01672 514947 hello@brouhamarketing.com Fiona Lund 38 T F MARCH / APRIL <strong>2024</strong> CONNECTING THE WINDOW, DOOR & ROOF FABRICATION SUPPLY CHAIN
Winkhaus XR6 Cylinder Range XR6 1 Star Cylinder Range: Unrivalled Security, Uncompromising Quality The XR6 cylinder range is meticulously designed, engineered, and produced in our state-of-the-art Munster facility. Renowned as a centre of excellence for mechanical and electronic access control solutions, our XR6 cylinders are crafted with precision and commitment to unparalleled security standards. Holding the esteemed British Standard Kitemark with a 1-star rating, XR6 sets the benchmark for high-security profiles. The cylinders feature anti-bump, anti-pick, and anti-drill protection, ensuring an impenetrable defence against security threats. Our commitment to excellence extends to the materials used in production. XR6 cylinders are crafted from premium materials, boasting a brass body, steel cam, and hardened steel anti-drill pins. Supplied with nickel-plated brass keys, our cylinders not only deliver robust security but also exhibit superior craftsmanship. Designed to seamlessly integrate with the complete range of Winkhaus locking solutions, XR6 offers a comprehensive security ecosystem. Choose XR6 for a fusion of innovation and assurance, where your safety is our top priority in the ever-evolving landscape of security solutions. Find out more about XR6-51 winkhaus.co.uk/en/ xr6-51-cylinder Find out more about Access Control winkhaus.co.uk/en/ access-control winkhaus.co.uk
Page 1 and 2: MARCH / APRIL 2024 CONNECTING THE W
Page 3 and 4: FULL RANGE OF ONLINE PUSH BOUNDARIE
Page 5 and 6: REGULARS 10 BP BAROMETER Business P
Page 7 and 8: Find more industry news at: www.tot
Page 9 and 10: Find more industry news at: www.tot
Page 11 and 12: Market leading System 10-35 Commerc
Page 13 and 14: Popular Practical and Profitable Ex
Page 15 and 16: STADIUM DOOR KNOCKER Magnetic Close
Page 18 and 19: Aluminium SYSTEMS A RAINBOW OF COLO
Page 20 and 21: Spray Debate SYSTEMS IN-HOUSE VS OU
Page 22 and 23: Updates 25 YEARS OF QUALICOAT APPRO
Page 24 and 25: Aluminium Shopfronts, Commercial Do
Page 26 and 27: The DoorCo Column SPRING INTO THE N
Page 28 and 29: Updates CLIMA63: 'COMPETITIVELY PRI
Page 30 and 31: Exit Hardware PANIC VS EMERGENCY EX
Page 32 and 33: Door Locking HARDWARE & ACCESSORIES
Page 34 and 35: Smart Technology HARDWARE & ACCESSO
Page 36 and 37: Updates CUSTOMERS URGED TO 'GIVE NE
Page 40 and 41: Glass Supply GLASS PROCESSING & SEA
Page 42 and 43: Glass Market Cornwall Group - which
Page 44 and 45: Updates AUTOMATION & EDGETECH HELPS
Page 46: Software INVESTING IN THE FUTURE AU
Page 49 and 50: FORMULA HIGH PERFORMANCE MARKETING
Page 51: Fabricators Grow Your Business! 01_

March/April 2024

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?