28.03.2024 Views

APRIL 2024

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

FEATURE<br />

CHALDEAN NEWS<br />

APP IS HERE<br />

Share your feedback at chaldeannews.com/app<br />

Everyone who participates is automatically entered<br />

to win a limited edition Made in Nineveh gift box.<br />

Winner will be notified by email on March 31.<br />

Ice Wars<br />

Home City Ice gives customers<br />

the cold shoulder<br />

BY CAL ABBO<br />

Chaldeans in Detroit are known<br />

for owning various businesses,<br />

often party stores or gas stations,<br />

or industries affiliated with<br />

them. They have a specific kind of<br />

quality that separates them from other<br />

operators: excellence of service and<br />

dedication to their customers.<br />

There are many examples of the<br />

Chaldean factor in business, but none<br />

as clear as the recent shakeup in the<br />

retail ice market. In late 2022, Saad<br />

Abbo sold his successful ice company,<br />

U.S. Ice, to a large corporate firm called<br />

Home City Ice. Since then, retailers<br />

have reported a dramatic increase in<br />

prices and a substantial reduction in<br />

the quality and frequency of service.<br />

Sam Bakkal owns a BP gas station<br />

on the corner of 13 mile and Greenfield.<br />

Before the acquisition, he was a<br />

loyal customer to U.S. Ice. In his own<br />

words, “I, for one, never considered<br />

calling anybody else.”<br />

Abbo’s entire business model was<br />

focused on providing good service for<br />

his customers. In today’s corporate<br />

world, this attitude is often lost. Even<br />

as Abbo’s ice empire grew larger, and<br />

perhaps because of it, his focus never<br />

shifted to making money alone. It was<br />

always about the customers.<br />

The idea for U.S. Ice was born<br />

when the ice delivery service failed to<br />

deliver to the family store and Abbo’s<br />

father suggested the family start their<br />

own ice company. The rest is history.<br />

“My father was aggressive,” Abbo<br />

added. “We opened up the ice company<br />

and put a plant together. It was<br />

producing 10,000 pounds of ice every<br />

day. At the time, we thought that was<br />

a lot.”<br />

Abbo and his brother bought a<br />

few trucks. After the first year, they<br />

had about 50 customers. Not bad for a<br />

startup, but it wasn’t something to start<br />

a career over. The following year, that<br />

number tripled to 150. After that, they<br />

really believed they could succeed in<br />

this business. So they sold the store.<br />

“The whole idea behind it is service,”<br />

Abbo said. “We built this thing<br />

around the idea that you don’t delay a<br />

customer. They call, and we were there<br />

every time.”<br />

In the beginning, it was the Chaldeans<br />

who helped Abbo and his family<br />

succeed. His high level of service<br />

and ability to keep prices down was<br />

appealing to the large community of<br />

store owners. Eventually word spread<br />

about U.S. Ice, and they deservedly got<br />

many more clients. A bit over a year<br />

ago, Abbo decided to retire, and sold<br />

his company to Home City Ice.<br />

“We kept the price down in Michigan<br />

compared to every other state in<br />

the country,” Abbo said. “Since we sold<br />

the business one year ago, the prices<br />

have almost doubled from what they<br />

used to be, which is actually a normal<br />

price compared to the rest of the country.<br />

And the service is not there.”<br />

Abbo won the Chaldean Chamber<br />

of Commerce Businessperson of the<br />

Year Award in 2014 and was inducted<br />

into the Great Lakes Ice Association<br />

Hall of Fame in 2023.<br />

This quality of service and dedication,<br />

as represented by Abbo’s example,<br />

is what allows Chaldean businesses<br />

to succeed over others. The new<br />

issues with the corporate Home City<br />

Ice only testifies to the large divide.<br />

In the past, other large acquisitions<br />

of Chaldean companies went<br />

somewhat differently. Melody Farms,<br />

the largest independent dairy company<br />

in the Midwest at its peak, was<br />

24 CHALDEAN NEWS <strong>APRIL</strong> <strong>2024</strong>

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!