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EU Elections

EUobserver's guide to the 2024 European Parliament Elections.

EUobserver's guide to the 2024 European Parliament Elections.

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<strong>EU</strong>ROPEAN ELECTIONS<br />

How Brussels hopes<br />

to ‘shield’ June’s<br />

election against<br />

Moscow’s propaganda<br />

With people spending an average of seven hours online per day and social media<br />

being the main source of information globally, many voters in Europe are likely to<br />

encounter disinformation campaigns — ranging from the Russian war in Ukraine<br />

and migration to euroscepticism. That risks creating “a red carpet for Putin,” according<br />

to <strong>EU</strong> commission vice-president Věra Jourová.<br />

By ELENA SÁNCHEZ NICOLÁS<br />

In the run-up to June’s Europe-wide voting,<br />

both politicians and IT experts have<br />

been sounding the alarm over the impact<br />

of disinformation and the challenges<br />

posed by artificial intelligence (AI) on the<br />

electoral campaign — and democracy itself.<br />

But what can be done to tackle these<br />

threats? Are people ready to discern facts<br />

from fiction, and are authorities taking<br />

enough action to uphold electoral integrity?<br />

The simple answer is that there is no easy<br />

fix. The <strong>EU</strong> has opted for a holistic approach<br />

involving collaboration between<br />

governments, tech companies, media,<br />

and civil society — under the umbrella of<br />

a new law which still has to prove itself<br />

in the battle against misinformation and<br />

manipulation by artificial intelligence.<br />

The impact of disinformation and AI fakery<br />

is “much bigger” today than the previous<br />

2019 European elections, prompting<br />

“stronger vigilance” and proactive preparation<br />

for the campaign, <strong>EU</strong> commission<br />

vice-president Věra Jourová told <strong>EU</strong>observer<br />

in an interview. “We believe that<br />

more than ever before the elections people<br />

should have access to the facts.”<br />

With people spending an average of seven<br />

hours online per day and social media<br />

being the main source of information<br />

globally, many voters in Europe are likely<br />

to encounter online disinformation<br />

campaigns ranging from the Russian war<br />

in Ukraine and migration to euroscepticism.<br />

Russia, Jourová said, has always been<br />

“the master of brainwashing” and the<br />

European Parliament elections offer an<br />

opportunity for the Kremlin to put forward<br />

its anti-Ukraine narrative. “Putin<br />

desperately needs us to betray Ukraine”<br />

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