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ONBOARD Magazine - spring 2023

Get Onboard ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board. The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean. We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read. Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.

Get Onboard
ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board.

The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean.

We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read.

Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.

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We all know yachts aren’t good<br />

for the environment, and I take<br />

that on; but for me it’s about perspective.<br />

The yacht, built by Lürssen, cost Geffen over half a billion<br />

dollars – a sum reflective of his domination across the music<br />

and entertainment world. Yet while his success is well renowned,<br />

growing up there were few clues as to the business magnate’s<br />

future dominance.<br />

The now 80 year-old wasn’t supremely talented in his studies.<br />

He graduated from Brooklyn’s New Utrecht High School in 1960<br />

with a ‘barely passing 66 average’ – while his university career<br />

lasted all of one semester, as did his time at Brooklyn College.<br />

What stood Geffen apart, however, was his ability to spot a<br />

trend. Starting as a mailroom boy at the William Morris Agency,<br />

he quickly ascended to talent agent (famously intercepting and<br />

doctoring a letter from University of California to his employers<br />

that stated his college graduate claim was false!).<br />

As the booming music scene of the 60s took shape, so too did<br />

Geffen’s aspirations, and going it alone by forming Asylum Records,<br />

he rapidly ascended his worth, soon becoming Vice Chairman at<br />

Warner Bros, before starting his own eponymous label.<br />

“People ask me what it was like launching the careers of bands<br />

like The Eagles, Nirvana, Aerosmith, Guns ‘n Roses and Beck,<br />

and I tell them the same thing – they were great days, exciting<br />

days, but the effort always comes from the artists. Everything<br />

you do as a label is based on the output of the artist; the same<br />

is true of the film industry, and the huge success we had at<br />

DreamWorks,” he says, which he went on to sell to Paramount<br />

for $1.6bn. “You are at the mercy of people who have skills you<br />

could never dream of. You give them a platform and they give<br />

you collateral – it’s a perfect unison.<br />

“I look on my yacht<br />

captain in the same<br />

way, and the crew also.<br />

In life I think it’s fair to<br />

accept what we can do<br />

and what we can’t. I<br />

can market people and<br />

drive a business. Beyond<br />

that? I’m limited,” he<br />

jokes.<br />

Geffen has also encountered<br />

significant criticism for<br />

his nautical passions,<br />

that has seen him labelled the most polluting American in history,<br />

and second most polluting individual in the world.<br />

“I think it’s all about balance,” he says. “We all know yachts<br />

aren’t good for the environment, and I take that on; but for me<br />

it’s about perspective.”<br />

Geffen is no doubt referencing the philanthropy that has become<br />

such a notable part of his character. It’s estimated he has donated<br />

over a billion dollars to organisations, charities and institutions,<br />

including the School of Medicine at UCLA, the Lincoln Centre for<br />

the Performing Arts in New York, the Yale School of Drama and<br />

the Columbia Business School.<br />

As for future business aspirations, while Geffen has kept his<br />

hand in a number of projects, it’s clear his preference is to<br />

spend the next couple of decades on his favourite yacht seeking<br />

a quieter lifestlye.<br />

“I think what I like most is the solitude,” he admits. “I have lived<br />

a life surrounded by noise, and you forget just how gorgeous<br />

the sound of silence can be. Of course you don’t need a yacht<br />

to achieve that, but I would encourage anyone, in any place, to<br />

take yourself off somewhere and enjoy some solitude. It’s good<br />

for the soul.”<br />

<strong>ONBOARD</strong> | SPRING <strong>2023</strong> | 23

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