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Service Performance Insight www.spiresearch.com Thank you for attending! Special webinar attendee $100 discount on the Service Lifecycle Management Maturity Model Benchmark SPI offers a 2 day Service Lifecycle Management course! 32 Copyright © 2012 SPI Research.   All rights reserved. Not for distribution. People Process Process SPI Research Capital
Service Performance Insight www.spiresearch.com Service Productization – How a PSA Tool Can Help Innovate • Misunderstood or not enough client “pain” • No market sizing or business case • No competitive differentiation • No overall plan or portfolio – Service Product “One-offs” Define • No business plan and/or executive support • Unrealistic expectations – both revenue and cost • No committed resources • No Service Productizing blueprints, methods, tools or competency Develop • Without committed resources, service productizing takes too long, costs too much • No repeatable methods, tools, IP or plan for re-use • Not enough field feedback around “use cases” Launch • No Sales, Marketing or Launch plan – no internal buy-in • Not enough time or resources committed to training • No Beta or reference customers Optimize • No method for capturing client and field feedback • No methods or tools for improvement • Poor field and client reception – missed revenue commitments • No metrics or measurements tied to compensation 33 Copyright © 2012 SPI Research.   All rights reserved. Not for distribution. People Process Process SPI Research Capital
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