Download latest annual report - HT Media

literacy leading to increased readership, growth in Hindi and
regional languages, and reader connect through content
enhancement and adaptation.
The rise of new media – online & mobile – will challenge print
media to keep pace with changing consumption patterns.
Responding to the dynamic landscape, leading print players
have undertaken a slew of measures to extend their business
portfolio to newer avenues like Radio, Online, Mobile, Out of
Home, Brand Activations, etc.
Digital Media
Riding on an impressive 40 percent rise in advertising
revenues, the Indian Digital Media segment grew to
`15.4 billion in 2011, increasing its share in the Indian
advertising spends pie to 5 percent. Considering a low fixed
internet penetration of approximately 2 percent in India
compared to advanced economies like Hong Kong (41
percent), France (35 percent) and US (29 percent), Indian
digital media still has a lot of ground to cover.
The digital advertising market is expected to grow at a CAGR
of 29.9 percent between 2011 and 2016, growing from
`15.4 billion in 2011 to `57 billion in 2016. Mobile-based
digital advertising is expected to grow from `1 billion in 2011
to `7.6 billion in 2016.
The environment in India is favourable for the desired growth
of Digital Media. Internet connectivity is estimated to grow to
443 million in 2016 from 88 million connections in 2011.
Radio
Average Issue Readership of publications
by language (in million)
Hindi
English
22.2
Malayalam
20.1
Marathi
19.1
Tamil
13.9
Telugu 12.1
Gujarati 11.6
Bengali 11.1
Kannada 8.9
Oriya 3.6
Punjabi 2.2
Assamese 2.1
Urdu 0.6
68.4
The Indian Radio Industry recorded a growth of 15 percent to
reach `11.5 billion in 2011 from `10 billion in 2010. Year
2011 began with a sharp growth of 46 percent in the first
quarter (compared y-o-y with first quarter of 2010). Growth
momentum subsequently slowed down. The industry saw
Radio Advertising Revenue (` billion)
7.4
increased profitability on account of lower cost of
production, which, as a percentage of revenues, came down
to 5 percent in 2011 from 6 percent in the previous year.
Mobile radio listenership grew to 25 percent in 2011 from
20 percent the previous year. This, along with the addition of
new cars on the roads, has been helping the radio industry
expand its listenership base. In 2011, the Government
announced Phase III of Radio industry expansion and the
corresponding auction of bandwidth in 2012. The expansion
is likely to cover 227 new cities compared to the current 86
cities and aims at reaching all cities with a population greater
than 1 Lac through 839 new FM Radio channels.
REVIEW OF OPERATIONS
Hindustan Times
8.4 8.3
Hindustan Times (HT) maintained its leadership in Delhi-NCR
through the year and retained its No.1 position – for the ninth
consecutive time Total Readership (TR), as evident from the
findings of Indian Readership Survey (IRS) 2012-Q1. Its daily
readership soared to 22.10 Lac, in absolute terms. Growing its
reach by an impressive 15 percent, HT also emerged as a strong
No.2 among all English dailies in Mumbai with 7.91 Lac
readers, including more than 5.5 Lac exclusive readers. In
Chandigarh, Hindustan Times consolidated its No.2 position
overtheyear.Atthenationallevel,Hindustan Times continued
to grow its readership adding nearly 1.13 Lac readers (AIR)
vis-a-vis last year. Hindustan Times has also consistently
demonstrated thought leadership by continuous reader
engagement through strong platforms like HT City Crystals and
HT City Most Stylish, which have generated a huge positive
response and strengthened brand credentials. HT Media also
launched HT Mini, a publication designed especially for people
on the move in half tabloid format which was very well
received by readers and customers alike.
10
11.5
2007 2008 2009 2010 2011 2012P
Source: FICCI - KPMG Indian Media and Entertainment Report 2012 Source: FICCI - KPMG Indian Media and Entertainment Report 2012
18
13