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tremendous growth in clients served as database of colleges
increased to 28,000 colleges. In FY 12 new offerings have
been added, which have created a significant impact in a
short time.
- A Study Abroad Portal was launched for students seeking
information for colleges abroad.
- A new initiative i.e. MyCollegeForm.com was launched in
its Beta Phase early in February’12; It is an e-commerce
portal that allows students to apply to multiple Indian
colleges through the use of a single application form.
MyCollegeForm.com has over 250 colleges available to
select from.
DesiMartini.com has boosted its page views up from 1 million
in FY 11 to 3.5 million in FY 12. The product was revamped in
November‘11 and the website was re-launched in a fresh,
new avatar. The website is focused on the public’s opinion of
the hottest movies – an entirely unique offering for the
online media and entertainment market. Entertainment
news and celebrity information is also aggregated on the
website thereby attracting more users.
The website made its presence felt on other media platforms
too. On mobile, it launched its Android app with thousands of
downloads within a few days of launch. The next target will
be iPhone and iPad apps. It also provides a unique SMS
subscription services wherein every Saturday the audience
ratings of the top releases are pushed out to subscribers,
helping them make their weekend plans. It has a Facebook
page with over 2.6 Lac followers which is increasing day by
day. It is also soon launching its Facebook app which will
enable people to discuss movies with their peer group.
HT Mobile Solutions
As a leading player in the Indian mobile space, HT Mobile
Solutions successfully ventured into new domains of
planning, strategizing and executing integrated digital
campaigns in 2011. Over the year, it implemented successful
campaigns for many of its existing as well as new clients. It
explored new technologies such as Quick Response Codes
and Application Development across various smart-phone
platforms including BlackBerry, iPhone and Android.
The Company entered the Digital Entertainment business in a
big way and opened up several new avenues for content
distribution on iTunes, Amazon and other global platforms,
while enjoying continued success and popularity on YouTube.
It expanded its focus from the music business to include a
large quantity of regional and devotional content. HT Mobile
Solutions further strengthened its strategic ties with
operators in order to ensure smoother business processes.
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In the future, HT Mobile Solutions aims to develop
competencies in Augmented Reality, Windows Application
Development platforms and plans to venture into new areas
of operation like location based programming and ad
networks.
HT Burda
Against the backdrop of the Indian commercial printing
industry’s heavy dependence on off-set printing technology,
HT Burda marked the beginning of a new era in India with the
launch of Rotogravure technology. In FY 12, HT Burda
completed its first full year of production, post
commissioning of its facilities at Greater Noida. Over the year,
Indian customers recognized the potential benefits of
Rotogravure printing and HT Burda’s leadership capabilities
therein. From large print-order Annual Reports for many
listed Indian companies to premium catalogues for private
clients and large volume Government orders in the
educational space, HT Burda made significant progress during
the year towards strengthening its domestic footprint.
In order to improve efficiency through ERP, HT Burda
implemented SAP during the year besides making progress
on other operational aspects. Its monthly conversion of paper
has reached 40 million square metres and monthly binding
has risen to 12 million books. At this level, its capacity
utilization is nearing 45 percent of rated capacity.
HT Burda crossed the revenue benchmark of `100 Crore
during the year. With growing acceptance of Rotogravure
technology in the domestic market and enhanced quality and
turnaround times for exports markets, HT Burda’s outlook is
promising with the company likely to break-even soon.
Foray into Education Segment
HT Media’s diversification into the education segment gained
strength through the formation of a JV with a US-based
for-profit education company to tap huge opportunities in
the area of higher education. The JV initially aims to upgrade
skills of working professionals in the country by providing
them with world-class content through practicing faculty and
flexible modes of delivery. Its operations are expected to
commence on a pilot basis in the academic year 2013-14.
Studymate, the K-12 learning centers focused on the
USD 5 billion* tuition market, aims to consolidate the highly
fragmented market by providing a standardized curriculum,
technology aids in teaching, high quality faculty and world
class infrastructure. Currently running six pilot centers across
Delhi & NCR, it doubled its student enrollments during the
year. In order to achieve greater engagement and visibility