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In mature markets<br />
For 40 years, favorable socio-demographic factors have driven<br />
sustainable growth in the prepaid benefits market<br />
Increasing employee purchasing power<br />
with tax-efficient products<br />
Fighting against informal economy<br />
Growing urbanization<br />
Higher proportion of women in work<br />
Longer working lives<br />
More individual needs<br />
18<br />
53%<br />
29%<br />
74%<br />
49%<br />
1950 2007 2025(e)<br />
Favorable environment to develop value-added prepaid benefits<br />
*Source: United Nations Department of Economic and Social Affairs/Population Division<br />
Percentage of people living in cities*<br />
79%<br />
57%<br />
Mature<br />
countries<br />
Worldwide
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