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Barriers to entry along the paper-based<br />
prepaid benefits value chain<br />
Set up the business<br />
SET UP THE PREPAID BENEFITS BUSINESS<br />
GOVERNMENTS MERCHANTS CORPORATE CLIENTS<br />
Laying the ground for legislators<br />
(Accor = first mover)<br />
Meeting with key partners<br />
Providing expertise<br />
20<br />
Affiliate the<br />
acceptance<br />
network<br />
Brand awareness<br />
Financial<br />
robustness<br />
Set up<br />
corporate<br />
clientele<br />
Brand awareness<br />
Sales force<br />
Innovation<br />
capabilities
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