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The pilot area of Auronzo di Cadore (Belluno) - Università Ca

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Fig. 9<br />

Cognitive map<br />

<strong>of</strong> tourism in <strong>Auronzo</strong><br />

Agudo <strong>area</strong> is doubled in size exten<strong>di</strong>ng into Val da Rin. Two snowparks<br />

become available: one in <strong>Auronzo</strong> and one in Misurina. <strong>The</strong> use <strong>of</strong> artificial<br />

snow is significantly increased covering 50% <strong>of</strong> the ski-pistes and even<br />

some cross-country tracks. Other limited non-snow facilities are created,<br />

mainly restaurants and bars and two new kindergartens.<br />

With the ALTSKI strategy (Figure 11) the same Val Marzon installation is<br />

used to create the free-ride skiing/back-country tour <strong>of</strong> <strong>Ca</strong><strong>di</strong>ni supported<br />

by few ski-lifts but no artificial snow and pistes preparation, apart from<br />

what already exists. This installation is thought to substitute the use <strong>of</strong> the<br />

carriageway to the Tre Cime in summer, moving towards a more sustainable<br />

mobility.<br />

One bigger snowpark becomes available in Misurina. Cross-country skitracks<br />

are further extended inclu<strong>di</strong>ng itineraries de<strong>di</strong>cated to the snow-shoes<br />

practitioners. Other limited non-snow facilities are created, mainly restaurants,<br />

bars, rentals and a new kindergarten. Comprehensively investments<br />

are inferior to the previous strategy and more flexible with regard to snow<br />

con<strong>di</strong>tions. Accor<strong>di</strong>ng to the BYDSNW strategy, Figure 12, artificial snow is<br />

abolished and the qualification <strong>of</strong> the receptive facilities is enhanced moving<br />

the supply structure to higher standards and creating several new facilities<br />

for wellness, kids and other indoor sports (i.e. a big pool-spa centre<br />

in <strong>Auronzo</strong>).<br />

Further shops are created to stimulate holidays’ shopping. All the investments<br />

concern the non-snow-related facilities in order to move out from a snowdependent<br />

tourism system.<br />

31

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