the field artillery journal - Fort Sill - U.S. Army

EDITORIAL DEPARTMENT
Its purely magazine appeal has brought in civilian subscribers,
as has the wave of interest in military matters which has swept
the country. The subscription list among militia officers is
large, and several states boast an 100 per cent. membership in
the Association. Only 24 field artillery officers of the regular
army are not subscribers.
The income from advertising is not so satisfactory. An
especial effort was made last year to establish advertising on a
firm basis. But all advertisers are cautious about advertising in
a new magazine unless they are persuaded that their advertising
will pay. Purchasers are the proof they want, and they want to
know who sends them their purchasers. All of our advertisers
are patronized by field artillery officers. And an officer
purchasing insurance or sporting goods, books, breeches or
equipment, automobiles or typewriters or whatever he may
purchase, can help his arm by the mere mention of THE FIELD
ARTILLERY JOURNAL. There are moreover some officers so
placed as to able to personally influence the placing of
advertisements.
Some officers are energetic in this respect and some are not.
Just so some officers are willing and regular contributors of
articles and information, and others are as silent as the Sphynx.
The greater number of contributors the Journal has to choose
from, the better and more representative publication it will be.
The coöperation of all members of the Field Artillery
Association in the business of publishing a Journal devoted to
its interests, is of the first importance.
The Shoemaker and His Last
The January-February 1916 issue of the Journal of the
United States Artillery contains an article, "The Use of Heavy
Mobile Artillery in Connection with Our Seacoast Armament,"
which should be read by every field artilleryman. Its author
advocates provision for the land defense of coast fortifications
by means of heavy mobile artillery, adapted to the fire
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