Berger Paints Initiating Coverage - Myiris.com
Berger Paints Initiating Coverage - Myiris.com
Berger Paints Initiating Coverage - Myiris.com
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We expect revenue momentum to<br />
continue with 19% revenue<br />
CAGR over FY11-13E<br />
<strong>Berger</strong> <strong>Paints</strong> <strong>Initiating</strong> <strong>Coverage</strong><br />
Gaining strength… in <strong>com</strong>parison to Asian <strong>Paints</strong><br />
Particulars <strong>Berger</strong> <strong>Paints</strong> Asian <strong>Paints</strong><br />
Stronger regions East and North with<br />
increasing presence in South<br />
Dealer network 14,000 27,000<br />
Tinting machines 7,700 17,000<br />
South and West with<br />
a pan India presence<br />
Total current capacity 306,000 MT 595,000 MT<br />
Expansion plans 160,000 MT* 300,000 MT<br />
* Scalable to 320,000 MT<br />
Moreover, we believe <strong>Berger</strong> <strong>Paints</strong>, with a strong second position in the decorative paints<br />
market, is well placed to benefit from the rising paint consumption in the country. The paints<br />
market is poised for a robust growth momentum in the long term, driven by increasing per<br />
capita consumption- currently at 1.5 kg/year <strong>com</strong>pared to 20 kg/year in developed<br />
countries .<br />
<strong>Berger</strong> <strong>Paints</strong> has recorded strong 18% revenue CAGR over FY06-11 and we expect it to<br />
sustain its growth momentum going ahead. We expect the <strong>com</strong>pany to post a 19% revenue<br />
CAGR over FY11-13E, gaining a considerable revenue base of Rs 33 bn. (When Asian<br />
<strong>Paints</strong> was at this run-rate in FY06/07, it had recorded a 21% CAGR over FY06-11, gaining<br />
a critical size of Rs 77 bn.) While we are not factoring market share gains for <strong>Berger</strong> <strong>Paints</strong>,<br />
we believe the inherent growth in paints industry and the <strong>com</strong>pany’s aggressive focus on<br />
increasing its distribution reach will aid <strong>Berger</strong> <strong>Paints</strong> in attaining considerable size and<br />
scale in the future.<br />
Gaining considerable revenue size…<br />
Rs bn<br />
120<br />
100<br />
-<br />
80<br />
60<br />
40<br />
20<br />
<strong>Berger</strong> <strong>Paints</strong> Asian <strong>Paints</strong><br />
FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13<br />
Source: Company, Emkay Research<br />
Shift in product mix to augur well…<br />
<strong>Berger</strong> <strong>Paints</strong> is focus ing on raising the share of water-based paints in its total product<br />
portfolio and has also filled the product gap that existed with Asian <strong>Paints</strong>, through the<br />
introduction of premium products in the water-based paints. This shift of focus towards<br />
emulsions augurs well for the <strong>com</strong>pany as water-based paint is not only a high growth<br />
category, but also a higher margin product segment <strong>com</strong>pared to solvent-based paints.<br />
Increasing contribution from this segment will drive higher revenue growth and also expand<br />
operating margins in the future.<br />
Water-based paints to record higher growth…<br />
Category Industry Mix Remarks<br />
Water-based paints<br />
- Emulsions, Distempers<br />
Solvent-based paints<br />
- Enamels, Primers, Thinners<br />
Source: Company, Emkay Research<br />
60% growing at 20-25%<br />
40% growing at 6-10%<br />
Emkay Research 27 June 2011 4