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Berger Paints Initiating Coverage - Myiris.com

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We expect revenue momentum to<br />

continue with 19% revenue<br />

CAGR over FY11-13E<br />

<strong>Berger</strong> <strong>Paints</strong> <strong>Initiating</strong> <strong>Coverage</strong><br />

Gaining strength… in <strong>com</strong>parison to Asian <strong>Paints</strong><br />

Particulars <strong>Berger</strong> <strong>Paints</strong> Asian <strong>Paints</strong><br />

Stronger regions East and North with<br />

increasing presence in South<br />

Dealer network 14,000 27,000<br />

Tinting machines 7,700 17,000<br />

South and West with<br />

a pan India presence<br />

Total current capacity 306,000 MT 595,000 MT<br />

Expansion plans 160,000 MT* 300,000 MT<br />

* Scalable to 320,000 MT<br />

Moreover, we believe <strong>Berger</strong> <strong>Paints</strong>, with a strong second position in the decorative paints<br />

market, is well placed to benefit from the rising paint consumption in the country. The paints<br />

market is poised for a robust growth momentum in the long term, driven by increasing per<br />

capita consumption- currently at 1.5 kg/year <strong>com</strong>pared to 20 kg/year in developed<br />

countries .<br />

<strong>Berger</strong> <strong>Paints</strong> has recorded strong 18% revenue CAGR over FY06-11 and we expect it to<br />

sustain its growth momentum going ahead. We expect the <strong>com</strong>pany to post a 19% revenue<br />

CAGR over FY11-13E, gaining a considerable revenue base of Rs 33 bn. (When Asian<br />

<strong>Paints</strong> was at this run-rate in FY06/07, it had recorded a 21% CAGR over FY06-11, gaining<br />

a critical size of Rs 77 bn.) While we are not factoring market share gains for <strong>Berger</strong> <strong>Paints</strong>,<br />

we believe the inherent growth in paints industry and the <strong>com</strong>pany’s aggressive focus on<br />

increasing its distribution reach will aid <strong>Berger</strong> <strong>Paints</strong> in attaining considerable size and<br />

scale in the future.<br />

Gaining considerable revenue size…<br />

Rs bn<br />

120<br />

100<br />

-<br />

80<br />

60<br />

40<br />

20<br />

<strong>Berger</strong> <strong>Paints</strong> Asian <strong>Paints</strong><br />

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13<br />

Source: Company, Emkay Research<br />

Shift in product mix to augur well…<br />

<strong>Berger</strong> <strong>Paints</strong> is focus ing on raising the share of water-based paints in its total product<br />

portfolio and has also filled the product gap that existed with Asian <strong>Paints</strong>, through the<br />

introduction of premium products in the water-based paints. This shift of focus towards<br />

emulsions augurs well for the <strong>com</strong>pany as water-based paint is not only a high growth<br />

category, but also a higher margin product segment <strong>com</strong>pared to solvent-based paints.<br />

Increasing contribution from this segment will drive higher revenue growth and also expand<br />

operating margins in the future.<br />

Water-based paints to record higher growth…<br />

Category Industry Mix Remarks<br />

Water-based paints<br />

- Emulsions, Distempers<br />

Solvent-based paints<br />

- Enamels, Primers, Thinners<br />

Source: Company, Emkay Research<br />

60% growing at 20-25%<br />

40% growing at 6-10%<br />

Emkay Research 27 June 2011 4

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