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Stakeholders<br />

Community and NGOs<br />

Corporate Social<br />

Responsibility advocacy<br />

groups<br />

Industry associations<br />

Media<br />

Shareholders<br />

Stakeholder expectations Our responsibility How we engage<br />

Safety from potential hazards of business<br />

operations. Prevention of pollution and<br />

contamination. Support for community<br />

development.<br />

Operate business with social and environmental<br />

responsibility. Disclose material information.<br />

Contribute to addressing issues facing<br />

<strong>the</strong> industry.<br />

Prompt response to questions and<br />

enquiries. Information about company<br />

performance, new products and services.<br />

Reasonable return on investment,<br />

Sustainable and long-term growth of<br />

business.<br />

“All of our stakeholders play a key role at<br />

<strong>DyStar</strong>. We work closely with our customers to<br />

reduce our overall impact to <strong>the</strong> environment.<br />

Last year, 2011, was an extremely successful<br />

year and we were able to complete a number of<br />

projects which yielded significant environmental<br />

benefits. These efforts continue to be of paramount<br />

importance to us and we will take to this to <strong>the</strong><br />

next level in years to come.”<br />

Rajesh Balakrishnan<br />

Sales Area Manager South Asia and Country Manager India<br />

Stringent plant safety procedures to prevent<br />

spills and accidents. Contribute to <strong>the</strong><br />

wellbeing of neighbouring communities.<br />

Communicate our sustainability strategies<br />

and programmes. <strong>Report</strong> on our impacts<br />

and actions being taken.<br />

Share necessary information and experiences<br />

to help articulate industry response to<br />

social, environmental and economic issues.<br />

Offer information in a timely, efficient<br />

and transparent manner.<br />

Create well informed business strategies.<br />

Implement Strategies effectively. Build<br />

long lasting brand equity.<br />

Establish contacts with local NGOs<br />

directly or by attending conferences<br />

and seminars. Establish dialogue with<br />

<strong>the</strong> local community. For example, <strong>DyStar</strong><br />

plant management at Gabus, Indonesia<br />

meets quarterly with <strong>the</strong> community<br />

leaders from <strong>the</strong> neighbour village to<br />

discuss any pertinent issues. See chapter<br />

on Society for more examples.<br />

<strong>DyStar</strong> became a signatory of <strong>the</strong> UNGC<br />

in <strong>2011.</strong> <strong>DyStar</strong> also joined Singapore<br />

Compact for Corporate Social Responsibility<br />

in <strong>2011.</strong> Attend corporate social responsibility<br />

seminars and conferences to meet interest<br />

groups. This report is a key initiative to<br />

report on our social and environmental<br />

performance and invite feedback from<br />

interested groups.<br />

<strong>DyStar</strong> is a member of several national<br />

and international chemicals and dyestuff<br />

industry associations worldwide. Our<br />

local managers actively participate in<br />

<strong>the</strong>se groups. Signatory of Responsible<br />

Care®, a chemical industry-led initiative<br />

to drive continuous improvement in<br />

health, safety and environmental<br />

performance.<br />

Provide regular updates to media outlets<br />

through press releases. Media briefings.<br />

Media interviews with key executives.<br />

Periodic meetings with key shareholders<br />

to update <strong>the</strong>m on <strong>the</strong> company<br />

performance and sustainability initiatives.<br />

2011 <strong>Sustainability</strong> <strong>Report</strong> - <strong>DyStar</strong> Group 17

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