CITO - Phase I Report - Industry Training Authority

FERENCE WEICKER & COMPANY
G. STAKEHOLDER COMMUNICATION
ENVIRONMENTAL SCAN
To date, we have conducted interviews with a sample of 25 key stakeholders involved in CITO’s operating
environment. We have more interviewed scheduled over the next week. Some of the main themes
identified from the interviews are outlined below.
� There are a variety of organizations involved in apprenticeship training activities.
Construction related associations, joint boards, unions, colleges and other training providers all are
playing various roles related to the promotion of apprenticeships, training design (often through
committee participation) training subsidies and training delivery. The level of participation in training
activities varies greatly organization to organization.
� Organizations dealing with the smaller trade groups often provide some form of counselling
and job placement services to their apprentices.
Examples of some of the organizations providing these services include the Boilermakers Trade
Advancement & Apprenticeship Committee, the Cement Masons’ & Plasterers’ Apprenticeship &
Trade Promotion, the Ironworkers Trade Improvement Committee, the Sheet Metal Industry
Training Board and the Joint Trade Board Painters, Glaziers, Drywall Finishers.
� Communication is viewed as key by all stakeholders
Virtually all the stakeholders interviewed saw frequent and open communication with CTIO to be a
vital element in ensuring a healthy working relationship. Communication methods utilized and
preferred covered the full range. As in the rest of society, the stakeholder organizations are
increasingly relying on email. However, there was a strong desire for regular personal contacts.
� Associations and Joint Board training coordinators appear to be relatively active in
promoting apprenticeship training and related careers.
Some of the promotional vehicles mentioned during the interviews included:
• Web site;
• Career/job/trade fairs;
• Advertising;
• Presentations to High Schools;
• Contact with High School career counsellors; and
• The Heavy Metal Rock Program where grade 12 students operate heavy equipment.
� Many stakeholders are in relatively regular communication with employers.
The major topics of communication include:
• Encouraging employers to grant release time;
• Matching apprentices with job openings;
• Responding to employer requests for special programming;
• Encouraging employers to keep and report accurate hours of work records; and
• Reinforcing the value of apprenticeship to workers and employers.
Development of a Full-Service Model for CITO Page 23