CITO - Phase I Report - Industry Training Authority

FERENCE WEICKER & COMPANY
Function Questions
Communications
Strategic
Initiatives
Prepare of
Annual Plans
Production of the
Annual Report
NEXT STEPS
• Target groups
• Objectives
• Key messaging
• Vehicles (website, newsletters, regional meetings, advertising, print
materials)
• Samples of communication and promotional materials
• Budgets
• What has been effective/what has not been effective
• Examples – description, objectives, relationship to other activities,
sources of funding
• Requirements regarding annual planning
• Objectives
• Process
• Participants in the process
• Role of ITOs in the development of the ITA annual plan (where relevant)
• Requirements
• Key performance indicators
• Performance tracking
• Process for preparation
• Resource Requirements
7. Use the results of the research to define each of the key functions to be included in the model.
We will define the key functions, including consultation and communication, using the key parameters
outlined in Chapter III.
8. Conduct a workshop session with the Steering Committee to work through the potential
structure of CITO.
In association with the Steering Committee, we will undertake an in-depth logistical planning and
costing exercise to refine the options for consideration and identify the resources (number and type of
staff/ preliminary capital and operating cost projections) required to support the activities and
strategies and demonstrate feasibility in each of the key responsibilities.
9. In conjunction with CITO staff, develop recommendations regarding the draft organizational
model.
10. Prepare the draft communication strategy.
The draft communication strategy will outline the draft launch strategy and on-going communication
strategy for CITO including definitions of:
• Primary and secondary target groups;
• Communication objectives;
• Key messaging;
• Vehicles (e.g., website, newsletters, regional meetings, advertising, print materials);
• Roles of the various vehicles;
• Performance indicators and tracking; and
• Possible budget levels.
Development of a Full-Service Model for CITO Page 39