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Meeting real needs with concrete solutions. - Investor Relations ...

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Every day, life presents new challenges and opportunities. Every day, we<br />

each have a new story to tell that involves tangible <strong>needs</strong> and requires clear<br />

answers.<br />

In this year’s annual report, we illustrate our way of banking <strong>with</strong> stories of the<br />

people, businesses and institutions who use our customised <strong>solutions</strong>. You will<br />

read stories about how we worked together to promote sports in schools and<br />

how we gave a boost to long-established industrial firms by enabling them to<br />

update their machinery. You will also learn about how we have supported the<br />

development of new computer systems and have provided broad support to<br />

the green economy.<br />

These stories were built on entrepreneurship, courageous innovation, respect<br />

for tradition, and our strong bonds <strong>with</strong> local communities.<br />

We strongly believe that being a bank today means making a <strong>concrete</strong><br />

difference, day in and day out, for those who have chosen to do business<br />

<strong>with</strong> us. It means facing challenges together and creating a world of new<br />

opportunities.<br />

These are true stories – snapshots of ordinary life that shape the mosaic of<br />

our daily work. At UniCredit, we are creating a world of relationships where our<br />

stakeholders can best meet the changing <strong>needs</strong> of our times.<br />

2011 Annual Report

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